The Advertising program in the College of Media & Communication develops leaders in advertising communications. Our students gain an understanding of the creative and business-related aspects of advertising, including copywriting, sales, graphic production, creative strategy and media planning. We also host industry professionals who speak to students about internships and careers in advertising.
Connect. Compare. Critique. Create. Collaborate. Communicate.
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We want to achieve communication magic–that perfect intersection between information and entertainment, between right-brain and left-brain, between form and function. It is at this intersection that you find advertising. So, if that sounds like a good time–come join us!
- Principles of Advertising
- Advertising & Society
- Advertising Writing
- Media Planning
- Advertising Account Planning
- Design & Layout
- Advertising Campaigns
History, diversity, information you didn't even realize was relevant.
Everything you see and hear.
Knowing them better than they know themselves.
A message that pulls them in and makes them think (and think again).
To get it right, even if it takes all night.
Communicating in a smart, strategic, inventive way.