Our Building

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Our new home includes:

  • Increase in building space 78,000 to 120,000 square feet
  • 140 faculty and staff offices
  • 24 classrooms
  • 5 seminar rooms
  • 13,000 square feet designated to faculty and student research
  • 2,000 square feet for student organizations
  • 14 video and computer labs


Where We Have Been

Mass Communications Building in Memorial Circle

Texas Technological College was created by legislative action on Feb. 10, 1923, and opened its doors to students in Fall 1925. The new college had six buildings and an enrollment of 910 students. By action of the Texas State Legislature, Texas Technological College formally became Texas Tech University on Sept. 1, 1969.

The College of Media & Communication has a long and storied history. The initial college catalog listed the first journalism courses in the Department of English. The courses focused on writing for newspapers, magazines and books. Cecil Horne taught all of the journalism courses between 1926 and 1931.

By 1931, 10 courses in journalism were offered to undergraduate students.

In 1970, advertising was transferred to the newly developed Department of Mass Communications that included journalism and broadcasting. Workers began construction on the new $3.5 million Mass Communications Building on March 22, 1974, and completed construction in February 1976. The new structure was designed to host 1,000 students.

The Department of Mass Communications was designated as the School of Mass Communications in 1988 within the College of Arts and Sciences. The school became a separate and independent College of Mass Communications in 2004.

In 2004, the college filed an application with the Texas Higher Education Coordinating Board for a doctorate in mass communications. The board approved the request, and the college accepted its initial doctoral class in Fall 2005.

In Fall 2011, the college was home to almost 1,500 undergraduate students majoring in advertising, electronic media and communication, journalism and public relations. The college also listed 33 doctoral and 35 master’s students. In fall 2012, a new degree program – Media Strategies – was added to the college’s curriculum.

Other changes were made in Fall 2012. The College of Mass Communications became the College of Media & Communication. Two academic departments also merged. The Department of Journalism and the Department of Electronic Media & Communication will merged form the Department of Journalism and Electronic Media.

Where We Are Going

New Mass Communications Building

Mr. Wendell Mayes is a Texas Tech alumnus with a degree in engineering. He served on the Texas Tech University Board of Regents and was named chairman of the board. He was also chair of the Texas Tech Mass Communications Advisory Committee and was inducted into the Texas Tech Mass Communications Hall of Fame in 1978.

On Oct. 15, 1976, Mayes was the keynote speaker at the dedication of the Mass Communications Building – the building we occupied until September 2012. In his presentation, he mentioned that he could talk about the physical characteristics of the building, the construction costs, and the technology used for teaching. However, Mayes chose to talk about the purpose of the building and the benefits the building would bring to students and society. “This building has for its purpose the training and the education of the minds of those who study in the field of journalism and advertising and telecommunications and photography and public relations. But it doesn’t stop there, because those who learn within these walls, many of them at least, will devote their lives working in the print and broadcast media of Texas and our country. In future years people who study in this building will be the leaders in the communications industry in our state,” said Mayes.

Mayes was correct. His words of more than 36 years ago still ring true today. The newly renovated building the college will soon occupy is not just a building. It is the home where dreams of students will become a reality. We will prepare students to become the leading communicators of tomorrow. The building will be the platform on which faculty will mold the passion of students seeking successful careers in global information. To achieve the goals we have set for this building and our students, we need your help. Students need financial assistance to share the costs of their education. We need help in providing the resources within this facility to properly train and educate future leaders as they guide a dynamic industry that is essential to building a well-informed society in a democracy.

We owe much gratitude and thanks to many faculty, staff, administrators and friends for contributing to the success of our program. Our expectation and anticipation for even greater success will be met through this building initiative.

Thank you for your loyalty and generosity.

Departments & Programs

Department Naming Opportunities:

Advertising Department | $1 million

Journalism and Electronic Media Department | $1 million

Public Relations Department | $1 million


Naming Opportunities for Programs and Centers:

Center for Communication Research | $1 million

Graduate Programs | $1 million

Career Center | $200,000


Basement Naming Opportunities:

Flat Classroom 001 | $30,000

Graduate Assistant, Room 081 | $35,000

Tiered Classroom 082 and 084 | $45,000 Each

Tiered Classroom 083 | $70,000

Experimental Classroom Lab/Call Bank, Room 052 | $50,000

Tiered Classrooms 053, 055, 057 | $60,000 Each

Experimental Lab, Room 054 | $50,000

Tiered Classroom 056 | $30,000

Focus Group Research, Room 058 | $35,000

Eye Tracking Lab, Rooms 061 B and 061 C | $15,000 Each

Electrodermal Response (EDR) or Psychophysiology Lab, Rooms 061 D and 061 F | $15,000 Each

Center for Communication Research, Suite 063 | $100,000

Tiered Classroom 067 | $150,000

Tiered Classroom 075 | $75,000

Photography Studio, Room 077 | $50,000

Dean's Conference Room XXX | $35,000

basement naming opportunities

First Floor

First Floor Naming Opportunities:

Tiered Classrooms, Room 153, 155 | $45,000 Each

Flat Classroom, Room 156 | $45,000

Tiered Classroom, Room 157 | $30,000

Academic Advising Suite, Room 169 | $75,000

First floor naming opportunities

Second Floor

Second Floor Naming Opportunities:

Graphics Office Suite, Room 252 East | $45,000

Tiered Classrooms 253, 257, 266, 268, 270 | $45,000 Each

Tiered Classroom 255 | $50,000

Student Organization Offices, Rooms 271 A-F, Association for Women in Communications, Pi Delta Alpha, Society of Professional Journalists, Tech Advertising Federation, Tech PR | $30,000 Each

Second floor naming opportunities

Third Floor

Third Floor Naming Opportunities:

Flat Classroom 351 | $35,000

Student Lounge Area, Room 357 | $80,000

Tiered Classroom 359 | $85,000

Computer Lab, Room 361 | $40,000

Computer Lab, Room 363 | $45,000

IT Equipment Check-Out, Room 373 | $50,000

KTXT-FM Suite, Room 377 | $30,000

Third floor naming opportunities


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