Texas Tech University

Minor Program Offerings

Undergraduate students at Texas Tech University are encouraged to complete a minor that will allow them to explore a particular passion, round-out their chosen degree and contribute to their career aspirations. With good planning and help from their college adviser, students can complete both a major and a minor in four years and still graduate on time.

The College of Media & Communication offers six undergraduate minors:

In addition to, or in place of a minor, students may also consider earning an undergraduate certificate in Entertainment Media, Motion Picture Production or Sports Media.

Students may also be interested in the graduate certificates offered by the College of Media & Communication.

Advertising Undergraduate Minor

Our Advertising program gives students an understanding of the creative and business-related aspects of advertising, including copywriting, sales, graphic production, creative strategy and media planning. The department also hosts industry professionals who speak to students about internships and careers in advertising.

Advertising Undergraduate Minor Requirements:

A minor in advertising consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence.

Students selecting a minor in advertising are required to pass ENGL 1301 and ENGL 1302 and have a 2.5 TTU GPA prior to enrolling in ADV 3312. 

Students who minor in Advertising must complete:

  • Four Required Courses:
    • ADV 3310 Principles of Advertising
    • ADV 3320 Advertising and Society
    • MCOM 1300 Foundations of Media and Communication
    • MCOM 1301 Introduction to Digital and Social Media
  • Choose Three Courses from:
    • ADV 3312 Advertising Writing
    • ADV 3318 Advertising Research and Consumer Insights
    • ADV 3330 Advertising Theory
    • ADV 3340 Internet and New Media Advertising
    • ADV 3350 Sports Advertising
    • ADV 3351 Advertising Media Planning
    • ADV 3361 Advertising Design and Layout
    • ADV 4000 Special Projects in Integrated Communications in Advertising
    • ADV 4300 Individual Study in Advertising
    • ADV 4301 Special Topics in Advertising
    • ADV 4313 International Advertising
    • ADV 4330 Advertising Sales

Questions about Advertising as minor or major?

Contact the Advertising adviser, Carly Pruiett , or the Chairperson of the Department of Advertising and Brand Strategy, Dr. Shannon Bichard.

Learn more about our Advertising program

Communication Studies Undergraduate Minor

Through a dynamic and engaging curriculum that includes classes in interpersonal, organizational, and intercultural communication, combined with courses in popular culture and public affairs, Communication Studies students learn to think critically and communicate clearly and compellingly. Taught by award-winning teachers and scholars, our courses prepare students to be leaders in any industry.

Communication Studies Undergraduate Minor Requirements:

A minor in communication studies consists of 18 hours of COMS courses, at least 6 hours of which must be completed in residence at Texas Tech.

Students who minor in Communication Studies must complete:

  • Two Required Courses:
    • COMS 1310 Fundamentals of Communication
    • COMS 2300 Public Speaking
  • Choose One Course:
    • COMS 3301 Communication Theory
    • COMS 3310 Rhetoric in Western Thought
  • Of the remaining 9 hours, 6 must be in upper level (junior/senior) courses.

Questions about Communication Studies as minor or major?

Contact the Communication Studies adviser, Lori Jones.

Learn more about our Communication Studies program

Creative Media Industries Undergraduate Minor

Through an emphasis on commercial practice and portfolio development, our Creative Media Industries program trains digital storytellers who exhibit excellence in the creation, distribution, and analysis of creative media content in diverse U.S. and global media marketplaces. Our program offers courses in film, television, gaming & interactive media, audio, photography, and writing.

Creative Media Industries Undergraduate Minor Requirements:

A minor in Creative Media Industries consists of a minimum of 21 hours, at least 12 hours of which must be completed in residence at Texas Tech. 

Students minoring in Creative Media Industries are required to pass either MCOM 2320 or JOUR 2310. If a student minoring in CMI chooses to take JOUR 2310, they are required to pass the college's Basics of Writing (BOW) exam, in addition to passing ENGL 1301 and ENGL 1302 with a C or better.

Students who minor in Creative Media Industries must complete:

  • Four Required Courses:
    • CMI 2310 Introduction to Creative Media Industries
    • JCMI 2301 Introduction to Media Production and Composition
    • JCMI 2302 Foundations of Digital Post-Production and Workflow
    • MCOM 2320 Writing for Media and Communication
      OR JOUR 2310 - News Writing
  • Choose One Course from:
    • CMI 3370 Writing for Electronic Media
    • CMI 4370 Writing for Series Television
    • CMI 4375 Writing for Feature Films
  • Choose One Course from:
    • CMI 3300 Creative Media Industries and Society
    • CMI 3315 Introduction to Web Design
    • CMI 3355 Ethnicity, Race, Gender in Media
    • CMI 3358 International Creative Media Industries
    • CMI 4320 CMI Capstone
    • PHOT 3310 Photography I
  • Choose 3 final hours of electives from any CMI or PHOT course.

Questions about Creative Media Industries as minor or major?

Contact the Creative Media Industries adviser, Don Ellis, or the Chairperson of the Department of Journalism & Creative Media Industries, Dr. Rob Peaslee.

Learn more our Creative Media Industries program

Journalism Undergraduate Minor

Our Journalism program is leading the way in developing storytellers that thrive in this multimedia world. Students have the opportunity to produce news and information using a variety of media, including social, print, broadcast and online. Alumni are finding jobs as reporters, producers, editors, photographers and other news positions, as well as progressing to upper-level management positions, such as anchoring CBS Evening News and being vice president of Mattel, Inc. The industry has recognized our graduates with five Pulitzer Prizes.

Journalism Undergraduate Minor Requirements:

A minor in Journalism consists of a minimum of 21 hours, at least 12 hours of which must be completed in residence at Texas Tech.

Students choosing to minor in journalism are required to pass the college's Basics of Writing (BOW) exam; pass ENGL 1301 and ENGL 1302 with grades of C or better; and have a 2.5 GPA prior to enrolling in JOUR 2310.

Students who minor in Journalism must complete:

  • Six Required Courses:
    • JOUR 2300 Principles of Journalism
    • JOUR 2310 News Writing
    • JOUR 3311 Online Journalism Production*
      • *JOUR 3311 pre-requisites (JCMI 2301 & 2302) will be waived for students minoring in Journalism.
    • JOUR 3312 Reporting
    • JOUR 3380 Editing
    • JOUR 4370 Advanced Reporting
  • Choose 3 final hours of electives from upper-level journalism courses.

Questions about Journalism as minor or major?

Contact the Journalism adviser, Kathleen McGaughey, M.S., or the Chairperson of the Department of Journalism & Creative Media Industries, Dr. Rob Peaslee.

Learn more about our Journalism program.

Media Strategies Undergraduate Minor

With its professional focus and training that cuts across communication disciplines, our Media Strategies program trains students to innovate and succeed in any industry or entrepreneurial venture. Media strategies alumni are pursuing careers in digital, brand and social media strategy; media analysis and research; ecommerce; communication planning; media consulting; and media management.

Media Strategies Undergraduate Minor Requirements:

A minor in Media Strategies consists of a minimum of 21 hours, at least 12 hours of which must be completed in residence at Texas Tech.

Students selecting a minor in Media Strategies are required to pass ENGL 1301 and ENGL 1302 with grades of C or better; and have a 2.5 GPA prior to enrolling in their first ADV, CMI, JOUR, or PR course.

Students who minor in Media Strategies must complete:

  • Five Required Courses:
    • MCOM 1300 Foundations of Media and Communication
    • MCOM 2310 Business and Professional Communication
    • MCOM 2330 Media Literacy
    • MCOM 3300 Theories of Media and Communication
    • MCOM 3320 Media and Communication Law
  • Choose Two Courses from:
    • ADV 3310 Principles of Advertising
      OR ADV 4301 Special Topics in Advertising
    • CMI 2310 Introduction to Creative Media Industries
      OR CMI 4301 Special Topics in Creative Media
    • JOUR 2300 Principles of Journalism
      OR JOUR 4301 Special Topics in Journalism
    • PR 2310 Principles of Public Relations
      OR PR 4301 Special Topics in Public Relations

Questions about Media Strategies as minor or major?

Contact the Media Strategies adviser, Rose Cruz, or the Chairperson of the Department of Professional Communication, Dr. Kelli Cargile Cook.

Learn more about our Media Strategies program


Public Relations Undergraduate Minor

Our Public Relations program teaches skills in media relations, building and managing public and business relationships, planning strategic campaigns, writing releases, designing graphics and creating content. We offer many specialized courses on specific PR topics, such as crisis communication and advanced social media monitoring, that offer students the opportunity to work with real-world clients.

Public Relations Undergraduate Minor Requirements:

A minor in Public Relations consists of a minimum of 21 hours, at least 12 hours of which must be completed in residence at Texas Tech.

Students selecting a minor in Public Relations are required to pass ENGL 1301 and ENGL 1302 with grades of C or better; and have a 2.5 TTU GPA prior to enrolling in PR 3311.

Students who minor in Public Relations must complete:

  • Five Required Courses:
    • MCOM 1300 Foundations of Media & Communication
    • PR 2310 Principles of Public Relations
    • PR 3311 Public Relations Strategies
    • PR 3300 Applied PR Theory
      OR MCOM 3300 Theories of Media & Communication
    • *PR 4380 Applied PR Research
      OR *MCOM 3380 Research Methods
      • *MATH 2300 (“C” or better) is required prior to enrolling in PR 4380 or MCOM 3380.
  • Choose Two Courses from:
    • PR 3351 Public Relations for Nonprofits
    • PR 3352 Public Relations Event Management
    • PR 3353 Political Public Relations
    • PR 3354 Sports Public Relations
    • PR 4301 Special Topics (topics vary; may be repeated)
    • PR 4350 Crisis Communication
    • PR 4351 International & Multicultural PR

Questions about Public Relations as minor or major?

Contact the Public Relations adviser, Jake Quintanilla, or the Chairperson of the Department of Public Relations, Dr. Weiwu Zhang.

Learn more about our Public Relations program.