Public Relations

Public relations (PR) is about how organizations communicate with their publics to create and strengthen relationships and reputations. Regardless of the goal you’re pursuing, the industry you’re interested in, or where you want to work, there are opportunities for a career in public relations.

Public Relations student speaking at podium

Consider the Possibilites

Any goal. Any Industry. Anywhere.

  • Check Us Out

    This is an exciting time for public relations majors at Texas Tech. At the undergraduate level, students get a curriculum that not only arms them with knowledge of the tools and tactics that they'll need to succeed as entry level practitioners, but also the strategic planning and research skills that they'll need to develop into effective managers and leaders. And they get all this from a department with faculty committed to offering a student-centered curriculum aimed at preparing graduates to take their places in molding the industry’s exciting future or entering careers in a variety of other fields.

  • Outpost Social Media Lab

    The Outpost Social Media Lab is the College of Media & Communication's center for the study of new media. The lab produces professional insights and analysis, hosts training seminars and workshops, supports project implementation for classes and clients, engages in community outreach, and conducts applied and basic research in social, online, and digital media. Watch our latest video!

  • Classes We Offer

    Dynamic and engaging classes emphasize how to build and manage relationships with your publics; strategic campaign planning; integrating traditional, digital, online and social media; persuasive communication techniques, including writing, graphic design and content creation; advanced social media monitoring and analytics; global communication; and a variety of courses on specific PR topics.

  • Frequently Asked Questions

    • What is public relations?
    • What does it take to be a public relations specialist?
    • Where can a graduate work?
    • What is the job outlook of public relations?
    • What are some of the trends in public relations?

Example Courses:

  • PR Strategies
  • PR Writing
  • PR Graphics
  • Social Media
  • PR Campaigns
  • Crisis Communication
  • Nonprofit PR
  • Sports PR
  • International PR
  • Political PR

Although the definition of public relations varies, ultimately public relations helps an organization and its publics adapt to each other for mutual benefit. More specifically, public relations specialists serve as advocates for clients seeking to build and maintain positive relationships with the public.

Public relations specialists must be able to communicate thoughts clearly and simply. They must also show creativity, initiative and good judgment. People who choose public relations as a career should have an understanding of human psychology and enthusiasm for motivating people. Writing is arguably the most important qualification due to the numerous news releases, speeches and articles public relations specialists must create. Critical thinking, strategic planning and public speaking skills are also important qualifications.

Our alumni work at the best firms from coast to coast. They also work in diverse fields such as sports, nonprofit, government, corporate communication and new media, or pursue graduate degrees in law, business and communication.

Public relations is one of the more rapidly growing industries in the job market. The US Bureau of Labor Statistics estimates 13% growth in employment for PR Managers (above average). The Texas Workforce Commission estimates 24% growth in employment within Texas for Public Relations Specialists.

The growth of social media has dramatically changed public relations, especially the way that professionals interact with customers, constituents, and other stakeholders on behalf of their clients and companies. Also, increasingly public relations practitioners are being asked to create likeable, sharable content for their employers, requiring a more diverse set of skills and knowledge. The PR program at TTU has constantly evolved to help students meet the demands of an ever changing professional environment.

Kim the adviser

The field of public relations is one of the fastest growing professions in the country.

Talk to Someone!

We'd love to talk to you about our public relations program! Use the form below to contact our department chair, Trent Seltzer!