Welcome to the Texas Tech University Identity Guidelines
The Identity Guidelines were established to bring consistency and greater visibility to the marketing and communication efforts of Texas Tech University.
Clearly defining who we are and what sets us apart from other institutions of higher education around the state and nation will help us deliver the message that great things are happening at our university. The guidelines do not forbid the use of the Double T. As a symbol of Texas Tech’s spirit and tradition, the use of the Double T is encouraged. The guidelines explain how to use the academic signature in conjunction with the Double T. It is important that all sectors of the university understand and use these guidelines.
Learn more in the Identity Guidelines Overview.
-
Visual Elements
An introduction to the essential elements of our visual identity.
-
Official Identities
Explore the three-part identity system: Official Seal and Signature; Academic Signatures; Spirit and Athletic marks.
-
Academic Coat of Arms
A unified identity for colleges, schools, departments, programs, centers, institutes, divisions and offices.
-
Paper System
The system includes formats for letterhead, envelopes, mailing labels and business cards.
-
Writing Guidelines
Insights into the voice of Texas Tech and how to apply our key messages.
-
Official Seal and Signature
The Official Seal is used to represent official business by the Board of Regents, Chancellor and President.
-
Branded Environments
How to reinforce our key messages with event banners, signage and promotional merchandise.
-
Web Guidelines
General guidance on our online identity and resources for Web development.
-
Print Collateral
Design solutions for a wide range of printed materials.
-
Presentation Guidelines
Templates and tips for developing vibrant Powerpoint presentations.