Glenn Cummins, Ph.D.

Personal Information
I have always been fascinated by the media--its impact on us, how we use and interact with it, the process and business of producing, distributing, and consuming it, and how that has changed (or stayed the same) over time. From the day I learned that was a college major, my career path has been set. My undergraduate major was video production, and before I was in higher education, I worked at a network-affiliated small-market television as an editor, videographer, news producer, and web content manager and producer.
When I'm not at work, I'm an unapologetic family man. My main hobbies are spending time with my wife and kids and playing guitar (very poorly).
My research explores how the structural and content features interact with audience characteristics to shape processing and response to media messages. My research largely falls under the umbrella of media psychology. Although much of this research has examined sports media and communication, I have mainly used that genre as a vehicle to explore theories of audience processing and response.
In addition, my work has used novel measurement approaches or technologies to examine how individuals attend to, process, or respond to messages. This work has used a variety of tools, including eye tracking, continuous response measurement (or dial testing), psychophysiology, or reaction time.
Lastly, my research has increasingly explored the role of communication and media
messages in partnership with scholars working in a variety of disciplines and topics,
including agricultural sciences, climate and the environment, and health and obesity.
CV
Research Interests
- Sport communication
- Entertainment
Future Research Collaboration Interests
- Advertising & Nutrition
- Visual Attention to Nutrition-Related Information
- Communication and Health
Center of Excellence in Obesity and Cardiometabolic Research
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Email
obesity.ori@ttu.edu