Staff

Functional Teams

Our functional teams are organized by specialized discipline to ensure technical excellence across all university communications.

Leadership

Matthew Dewey | Vice President for Marketing & Communications

Allison Hirth | Associate Vice President

Eileen Gianiodis | Assistant Vice President

Jacqueline Hills | Assistant Vice President, Enrollment Marketing

Scott Lacefield | Executive Director, University Partnerships & Brand Licensing

Beth Davidson | Senior Director, Digital Communications

Blake Ferguson | Senior Director, Philanthropic Brand & Messaging

Batbold Myagmarjav | Senior Director, Web

Glenys Young | Senior Director, Storytelling

Oen Hammonds | Senior Director, Design

Tim Howard | Senior Director, Marketing

Administration

Rachel Anthony | Executive Associate

Michelle Hendrick | Project Manager

Susie Land | Business Manager

Tim Smith | Lead Marketing Operations Strategist

Mia Mahalko | Digital Project Manager

Media & Public Affairs

Allison Hirth | Associate Vice President

Caitlynn Jeffries | Public Information Officer, Texas Tech Police Department

George Watson | Associate Director, Media & Public Affairs

Saebree Gonzales | Associate Director, Executive Communications

Bree Walker | Communications Coordinator, TechAlert

Design

Oen Hammonds | Senior Director, Design

David Chapman | Associate Director, Online & K-12 Enrollment Marketing

Noemi Martinez | Associate Director, Web

Ama Martinez | Associate Director, Visual Identity & Brand

Frank Vaculin | Illustrator

Adriana Garcia | Senior Designer

Cassidy Waters | Designer, Online & K-12 Enrollment Marketing

Rachel Cook | Designer, Undergraduate Enrollment Marketing

Katherine Peticolas | Designer, Undergraduate Enrollment Marketing

Rony Dixon | Designer

Megan Davis | Designer

Digital Communications

Beth Davidson | Senior Director, Digital Communications

Liz Currie | Associate Director, Digital Communications

Hari Ramachandra Rao Pattapu | Associate Director, Digital Communications

Anurag Sharma | Associate Director, Digital Communications

Mallory Rippy | Content Specialist, Digital Communications

Gracie Longest | Content Specialist, Undergraduate Enrollment Marketing

Licensing & Brand

Scott Lacefield | Executive Director, University Partnerships & Brand Licensing

Jade Dunn-Hamersley | Brand Representative

Marketing

Tim Howard | Senior Director, Marketing

Urvi Dalal | Assistant Director, Paid Media

Lexi Howard | Assistant Director, Graduate Enrollment Marketing

Megan Toscano | Assistant Director, Online & K-12 Enrollment Marketing

Storytelling

Glenys Young | Senior Director, Storytelling

Brand Storytelling

Doug Hensley | Director, Brand Storytelling

Lucy Greenberg | Associate Director, Brand Storytelling

Leslie Cranford | Lead Storyteller, Online & K-12 Enrollment Marketing

Jacob Gordon | Lead Storyteller

Ashlyn Grotegut | Lead Storyteller

Jayden Smith | Storyteller

Digital Storytelling

Allen Ramsey | Director, Digital Storytelling

Michael Minshew | Assistant Director, Social Media Strategy

Karin Slyker | Lead Content Specialist

Paul Tubbs | Lead Content Specialist

Riannon Rowley | Content Specialist, Graduate Enrollment Marketing

Emma McKearney | Social Content Creator

Photo Storytelling

Ashley Rodgers | Director, Photo Storytelling

Justin Rex | Assistant Director, Photo Storytelling

Video Storytelling

Taylor Peters | Director, Video Storytelling

Thomas Boyd | Assistant Director, Audio Engineering

Michael Ortiz | Lead Multimedia Specialist

Jeff Ramazani | Lead Multimedia Specialist

Web

Batbold Myagmarjav | Senior Director, Web

Heath Ferguson | Director, Chatbot & AI Strategies

Carlene Kelly | Associate Director, Web

Jared Blashill | Associate Director, Web Content Strategy, HR

Michelle Greenlee | Associate Director, Web Content Strategy

Mark Tower | Web Developer, Online & K-12 Enrollment Marketing

Jordi Wagner | Content Specialist, Provost

Matthew Herringshaw | Content Specialist, Online & K-12 Enrollment Marketing

Neha Naik Dalal | Content Specialist, Administration & Finance

John Cherry | Content Specialist

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Cross-Functional Teams

Our cross-functional teams bring together specialists from across the department to provide dedicated, multifaceted support for specific university initiatives, enrollment goals, and campus partnerships.

Provost

Eileen Gianiodis | Assistant Vice President

Hailey Walker | Director, Academic Innovation & Student Success

Jordi Wagner | Content Specialist, Provost

University Communications

Eileen Gianiodis | Assistant Vice President

Aubrie Harris | Communications Coordinator, Student Life

Academic Innovation & Student Success (AISS)

Hailey Walker | Director, Academic Innovation & Student Success

Administration & Finance

Katelynn Horton | Assistant Director, Administration & Finance

Neha Naik Dalal | Content Specialist, Administration & Finance

Human Resources

Jared Blashill | Associate Director, Web Content Strategy, HR

Enrollment Marketing

Jacqueline Hills | Assistant Vice President, Enrollment Marketing

Online & K-12 Enrollment Marketing

Jana Hayhurst | Senior Director, Online & K-12 Enrollment Marketing

Samantha Dillard | Associate Director, Online & K-12 Enrollment Marketing

Megan Toscano | Assistant Director, Online & K-12 Enrollment Marketing

Hala Khalaf | Communications Coordinator, Online & K-12 Enrollment Marketing

Cassidy Waters | Designer, Online & K-12 Enrollment Marketing

Mark Tower | Web Developer, Online & K-12 Enrollment Marketing

Matthew Herringshaw | Content Specialist, Online & K-12 Enrollment Marketing

David Chapman | Associate Director, Online & K-12 Enrollment Marketing

Leslie Cranford | Lead Storyteller, Online & K-12 Enrollment Marketing

Undergraduate Enrollment Marketing

Richard D. Lee | Senior Director, Undergraduate Enrollment Marketing

Gracie Longest | Content Specialist, Undergraduate Enrollment Marketing

Rachel Cook | Designer, Undergraduate Enrollment Marketing

Katherine Peticolas | Designer, Undergraduate Enrollment Marketing

Graduate Enrollment Marketing

Tracey Allen | Senior Director, Graduate Enrollment Marketing

Lexi Howard | Assistant Director, Graduate Enrollment Marketing

Riannon Rowley | Content Specialist, Graduate Enrollment Marketing