[Date changed–posted 11/1/23 (last revised 11/12/21)]
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Operating Policy and Procedure

OP 68.03: Visual Identity Guidelines

DATE: November 1, 2023

PURPOSE: The purpose of this Operating Policy/Procedure (OP) is to establish consistency in the use of university branding on collateral issued by the university.

REVIEW: This OP will be reviewed in September of odd-numbered years by the Director of Marketing with substantive revisions forwarded to the Vice President for Marketing & Communications.

POLICY/PROCEDURE

1.  Intent

The public image of Texas Tech University (TTU) is highly dependent on the visual impressions we create when we communicate internally and with our external constituents. The intent of this OP is to eliminate conflicting images and logos, which misrepresent Texas Tech University, and to promote consistency in our communications by establishing guidelines that highlight proper use of the university brand.

2.  Distribution of Identity Guidelines

The visual identity guidelines, writing guidelines, and web guidelines for TTU are available to all campus units in the Identity Guidelines section of the TTU website at http://www.depts.ttu.edu/communications/identityguidelines.

3.  Cooperation with Vendors

Vendors doing business with TTU will be directed to the visual identity guidelines for reference by the Office of Communications & Marketing.

4.  Administration

Questions about the guidelines should be directed to the Office of Communications & Marketing. Exemptions will be given for specific cases where there is a clear reason and need for such an exemption. Decisions will be made by the Director of Marketing or Vice President for Marketing & Communications.

OP Categories

01 Chancellor
02 Development
04 Audit Services
10 President
30 Academic and Student Affairs – General
32 Academic Policies – Faculty
34 Academic Policies – Students
36 Academic Programs
40 Equal Opportunity and Affirmative Action
48 Communication Services
52 Information Technology
60 Environmental Health and Safety
61 Facilities Management
62 Financial and Accounting
63 General Services
64 Graduate Programs (Faculty and Students)
65 Research Accounting
66 Libraries
67 Mail Services
68 Communications and Marketing
69 Payroll and Tax Services
70 Human Resources
72 Purchasing, Contracting, and Payables
74 Research
76 Security
77 Student Services and Registrar
78 Traffic and Parking
79 Travel
80 Vehicles