[Date changed–posted 11/1/23 (last revised 11/12/21)]
[PDF Version]
Operating Policy and Procedure
OP 68.03: Visual Identity Guidelines
DATE: November 1, 2023
PURPOSE: The purpose of this Operating Policy/Procedure (OP) is to establish consistency in the use of university branding on collateral issued by the university.
REVIEW: This OP will be reviewed in September of odd-numbered years by the Director of Marketing with substantive revisions forwarded to the Vice President for Marketing & Communications.
POLICY/PROCEDURE
1. Intent
The public image of Texas Tech University (TTU) is highly dependent on the visual impressions we create when we communicate internally and with our external constituents. The intent of this OP is to eliminate conflicting images and logos, which misrepresent Texas Tech University, and to promote consistency in our communications by establishing guidelines that highlight proper use of the university brand.
2. Distribution of Identity Guidelines
The visual identity guidelines, writing guidelines, and web guidelines for TTU are available to all campus units in the Identity Guidelines section of the TTU website at http://www.depts.ttu.edu/communications/identityguidelines.
3. Cooperation with Vendors
Vendors doing business with TTU will be directed to the visual identity guidelines for reference by the Office of Communications & Marketing.
4. Administration
Questions about the guidelines should be directed to the Office of Communications & Marketing. Exemptions will be given for specific cases where there is a clear reason and need for such an exemption. Decisions will be made by the Director of Marketing or Vice President for Marketing & Communications.
OP Categories
- 01 Chancellor
- 02 Development
- 04 Audit Services
- 10 President
- 30 Academic and Student Affairs – General
- 32 Academic Policies – Faculty
- 34 Academic Policies – Students
- 36 Academic Programs
- 40 Equal Opportunity
- 48 Communication Services
- 52 Information Technology
- 60 Environmental Health and Safety
- 61 Facilities Management
- 62 Financial and Accounting
- 63 General Services
- 64 Graduate Programs (Faculty and Students)
- 65 Research Accounting
- 66 Libraries
- 67 Mail Services
- 68 Communications and Marketing
- 69 Payroll and Tax Services
- 70 Human Resources
- 72 Purchasing, Contracting, and Payables
- 73 Data Management
- 74 Research
- 76 Security
- 77 Student Services and Registrar
- 78 Traffic and Parking
- 79 Travel
- 80 Vehicles
Operating Policies & Procedures
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Address
Texas Tech Downtown Center Room 218 -
Email
officialpublications@ttu.edu