Zijian Harrison Gong (Ph.D., Texas Tech University) is an assistant professor in the Department of Advertising at Texas Tech University. His research focuses on motivated processing of media to understand how message execution elements such as design and layout impact selective attention, recall, and attitude formation, and how source and message factors impact the persuasiveness of media content. Most of his research applied eye-tracking, continuous responses, psychophysiological measures, or survey methods. Practically, his research findings offer tangible insights that help media practitioners enhance the persuasiveness of their messages. His research papers have been published in a range of leading journals in media and communication, including Communication Monographs, Media Psychology, and the Journal of Broadcasting and Electronic Media.