Texas Tech University

Branding

Department
Logos

Logo Packets

Inside the logo packet, you will find files labeled as 1C, 2C and 4C versions. The 1C and 2C versions are built using spot colors and are to be used when working with a spot or two-color print vendor. These vendors will specify when spot color artwork is required. For all other applications, the 4C (otherwise known as "Process") versions should be used.

The logo packet is divided into two main folders, one for print and design purposes, the other for web, presentation or other on-screen purposes. It is important to choose the right file for the right application. For example, avoid using the high resolution (hi-res) TIFF file in your PowerPoint presentations. The PNG file will be best suited for virtually all on-screen uses. For questions about logo versions and file types, contact the Office of Communications & Marketing at (806) 742-2136.

Logo Request

The Office of Communications & Marketing builds and stores all signatures. To request a new signature for a unit (colleges, schools, departments, centers, institutes and administrative units), permission from the Dean or Chief that oversees that area is required.

Office of Communications & Marketing