Texas Tech University

Texas Wine Marketing Research Institute

Research Articles

Ghvanidze, S., Velikova, N., Dodd, T.H. & Oldewage-Theron, W. (2017). A discrete choice experiment of the impact of consumers' environmental values, ethical concerns, and health consciousness on food choices – A cross-cultural analysis. British Food Journal, 119(4), 836-881
http://www.emeraldinsight.com/doi/pdfplus/10.1108/BFJ-07-2016-0342

Ghvanidze, S., Velikova, N., Dodd, T.H. & Oldewage-Theron, W. (2016). Consumers' environmental and ethical consciousness and the use of the related food products information: The role of perceived consumer effectiveness. Appetite, 107, 311-322
http://www.sciencedirect.com/science/article/pii/S0195666316304111

Velikova, N., Charters, S., Fountain, J., Ritchie C., Fish, N., & Dodd T. H. (2016). Status or fun? A cross-cultural examination of younger consumers' responses to images of champagne and sparkling wine. British Food Journal, 118(8), 1960-1975
http://www.emeraldinsight.com/doi/full/10.1108/BFJ-12-2015-0497

Velikova, N., & Dodd, T.H. (2016).  Sustainability of the wine market through emerging consumer segments: The case of U.S. Hispanic consumers. Agriculture and Agricultural Science Procedia, 8, 81-87
http://www.sciencedirect.com/science/article/pii/S2210784316300110

Velikova, N., Wilkinson, K., & Harp, S.S. (2016). Reaching the Hispanic wine market: Highlighting the opportunities. Journal of Food Products Marketing, 22(1), 43-64
http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.949991

Velikova, N., Charters, S., Bouzdine-Chameeva, T., Fountain, J., Ritchie C., & Dodd T. H. (2015). Seriously pink: A cross-cultural examination of the perceived image of rosé wine. International Journal of Wine Business Research, 27(4), 281-298
http://www.emeraldinsight.com/doi/full/10.1108/IJWBR-10-2014-0050

Velikova, N., Howell, R.D., & Dodd, T.H. (2015). The development of an objective wine knowledge scale: The Item Response Theory approach. International Journal of Wine Business Research, 27(2), 103-124
http://www.emeraldinsight.com/doi/full/10.1108/IJWBR-11-2014-0052

Rinaldo, S.B., Duhan, D.F., Trela, B.C., Dodd, T.H., & Velikova, N. (2014). Evaluating tastes and aromas of wine: A peek inside of the “Black Box.” International Journal of Wine Business Research, 26(3), 208-223.
http://www.emeraldinsight.com/doi/full/10.1108/IJWBR-06-2013-0022

Velikova, N., Murova, O., & Dodd, T.H. (2013). Emerging wine market in the Dominican Republic: Consumer market analysis. Wine Economics and Policy, 2, 76-84.
http://www.sciencedirect.com/science/article/pii/S2212977413000240

Hammond, R., Velikova, N., & Dodd. T.H. (2013). Information sources used by Millennial restaurant wine consumers. Journal of Foodservice Business Research, 16(5), 468-485.
http://www.tandfonline.com/doi/full/10.1080/15378020.2013.850381#.VA8vAvldV8E

Hammond, R., Velikova, N., & Dodd. T.H. (2013). Effects of processing styles on the preference of restaurant menu type: How do Millennials compare to other segments? Journal of Foodservice Business Research, 16(1), 20-39.
http://www.tandfonline.com/doi/abs/10.1080/15378020.2012.734237#.VA8uMvldV8E

Murova, O., Velikova, N., & Dodd, T. (2012).  The wine distribution system in the Dominican Republic:  A qualitative approach.  International Journal of Managing Value and Supply Chains. 3(3), 1-12.
https://www.scribd.com/document/109680338/The-Wine-Distribution-System-In-The-Dominican-Republic-A-Qualitative-Approach

Kolyesnikova, N., Sullivan Dodd, S.L., & Callison, C. (2011). Consumer affective responses to direct mail messages: The effect of gratitude and obligation. Journal of Marketing Communications, 17(5), 337-353.
http://www.tandfonline.com/doi/abs/10.1080/13527266.2010.481142#

Charters, S., Kolyesnikova, N., Ritchie, C., Fountain, J., Thach, L., Dodd, T., Fish, N., Herbst, F., & Terblanche, N. (2011). Generation Y and sparkling wines: A cross-cultural perspective. International Journal of Wine Business Research, 23(2), 161-175.
http://www.emeraldinsight.com/journals.htm?articleid=1930970&show=abstract

Kolyesnikova, N., Laverie, D.A, Duhan, D.F., Wilcox, J.B., & Dodd, T.H. (2010). The influence of product knowledge on purchase venue choice: Does knowing more lead from bricks to clicks? Supply Chain Forum: An International Journal, 11(1), 28–40.
http://www.tandfonline.com/doi/abs/10.1080/16258312.2010.11517223

Barber, N., Taylor, D.C., & Dodd, T. (2009). The importance of wine bottle closures in retail purchase decisions of consumers. Journal of Hospitality Marketing and Management, 18(4).  597-614.
http://www.tandfonline.com/doi/abs/10.1080/19368620903025014#.VBxYrfldWSo

Kolyesnikova, N., & Dodd, T.H. (2009). There is no such thing as a free wine tasting: The effect of a tasting fee on obligation to buy. Journal of Travel and Tourism Marketing, 26(8), 806–819.
http://www.tandfonline.com/doi/abs/10.1080/10548400903356228

Barber, N., Dodd, T.H., & Kolyesnikova, N. (2009). Gender differences in information search: Implications for retailing. Journal of Consumer Marketing, 26(6), 415–426.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=9853F7C81CF8DF61AE604E2DB0472718?contentType=Article&contentId=1816995

Kolyesnikova, N., Dodd, T.H., & Wilcox, J.B. (2009). Gender as a moderator to reciprocal consumer behavior. Journal of Consumer Marketing, 26(3), 200-213.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=9853F7C81CF8DF61AE604E2DB0472718?contentType=Article&contentId=1789305

Barber, N., Taylor, C., & Dodd, T. (2009). Twisting tradition: Consumers' behavior toward alternative closures. Journal of Food Products Marketing, 15(1), 80-103.
http://www.tandfonline.com/doi/abs/10.1080/10454440802470615#.VA9N3_ldV8E

Barber, N., Dodd, T., & Ghiselli, R. (2008). Capturing the younger wine consumer. Journal of Wine Research, 19(2), 123-141.
http://www.tandfonline.com/doi/full/10.1080/09571260802622225#.VBxXGvldWSo

Barber, N., Ismail I., & Dodd, T. H. (2008). Purchase attributes of wine consumers with low involvement. Journal of Food Products Marketing, 14(1), 69-86.
http://www.tandfonline.com/doi/abs/10.1300/J038v14n01_05#.VBxV3vldWSo

Barber, N., Donavon, J., & Dodd, T. H. (2008). Differences in tourism marketing strategies between wineries based on size or location. Journal of Travel and Tourism Marketing, 25(1), 43-57.
http://www.tandfonline.com/doi/abs/10.1080/10548400802164889#.VA9Mv_ldV8E

Barber, N., & Dodd, T. H. (2008). An analysis of U.S. direct wine shipment laws. Enometrica. 1(1), 69-83.
https://ideas.repec.org/a/mcr/jenome/wpaper00005.html

Barber, N. Almanza, B., & Dodd, T. H. (2008). Relationship of wine consumers' self-confidence, product involvement, and packaging cues. Journal of Food Service Business Research, 11(1), 45-65.
http://www.tandfonline.com/doi/abs/10.1080/15378020801926692#.VBxUgPldWSo

Taylor, D. C., Dodd, T. H., & Barber, N. (2008). Impact of wine education on developing knowledge and preferences: An exploratory study. Journal of Wine Research, 19(3), 193-207.
http://www.tandfonline.com/doi/full/10.1080/09571260902891175#.VBxT4fldWSo

Kolyesnikova, N., Dodd, T.H., & Duhan, D.F. (2008). Consumer attitudes towards local wines in an emerging region: A segmentation approach. International Journal of Wine Business Research, 20(4), 321 – 334.
http://www.emeraldinsight.com/journals.htm?articleid=1752326

Barber, N., Meagher, M., & Kolyesnikova, N. (2008). A new twist on tradition: Selling the experience to United States wine consumers. Journal of Culinary Science and Technology, 6(4), 325-342.
http://www.tandfonline.com/doi/abs/10.1080/15428050802523842#

Wilcox, J.B., Laverie, D.A., Kolyesnikova, N., Duhan, D.F., & Dodd, T.H. (2008). Facets of brand equity and brand survival: A longitudinal examination. International Journal of Wine Business Research, 20(3), 202-214.
http://www.emeraldinsight.com/doi/full/10.1108/17511060810901028

Kolyesnikova, N., & Dodd, T.H. (2008). Effects of winery visitor groups size on gratitude and obligation. Journal of Travel Research, 47(1), 104-112.
http://jtr.sagepub.com/cgi/content/abstract/47/1/104

Kolyesnikova, N., Dodd, T., & Laverie, D. A. (2007). Gratuity purchasing at wineries: An investigation of the determining factors. International Journal of Wine Business Research, 19(4), 239-256.
http://www.emeraldinsight.com/doi/abs/10.1108/17511060710837409

Dodd, T.H, Yuan, J., Adams, C., & Kolyesnikova, N. (2006). Motivations of young people for visiting wine festivals. Event Management, 10, 23-33.
http://www.ingentaconnect.com/content/cog/em/2006/00000010/00000001/art00002

Gultek, M.M., Dodd, T.H., & Guydosh, R.M. (2006). Attitudes towards wine-service training and its influence on restaurant wine sales. International Journal of Hospitality Management, 25, 432-446.
http://ac.els-cdn.com/S0278431905000204/1-s2.0-S0278431905000204-main.pdf?_tid=ab6f7ec4-3856-11e4-90ee-00000aab0f27&acdnat=1410290742_0eca9968bfe85af1fc8c367292a85f73

Gultek, M. Dodd, T. H., & Guydosh, R. (2005). Restaurateurs attitudes towards local wines and its influence on local wine purchases. International Journal of Wine Marketing, 17(3), 5-24.
http://www.emeraldinsight.com/doi/abs/10.1108/eb008792

Dodd, T. H., Gultek, M., & Guydosh, R. (2005). Restaurateurs perceptions of wine supplier attributes. Journal of Food Business Research, 7(3), 73-92.
http://www.tandfonline.com/doi/abs/10.1300/J369v07n03_06?queryID=%24%7BresultBean.queryID%7D#.VBxQyvldWSo

Orth, U.R., Wolf, M., & Dodd, T.H. (2005). Dimensions of wine region equity and their impact on consumer preferences. Journal of Product and Brand Management, 14(2), 88-97.
http://www.emeraldinsight.com/doi/abs/10.1108/10610420510592563

Dodd, T.H., Laverie, D.A., Wilcox, J.G., & Duhan, D.F. (2005). Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing. Journal of Hospitality and Tourism Research, 29(1), 3-19.
http://jht.sagepub.com/content/29/1/3.abstract

Dodd, T. H., & Beverland, M. (2001). Winery tourism life cycle development: A proposed model. Tourism Recreation Research, 26(2), 11-22.
http://www.tandfonline.com/doi/abs/10.1080/02508281.2001.11081339

Nicholson, J. D., Adams C., & Dodd, T. H. (2001). Strategic initiatives in the Argentina wine industry. International Journal of Wine Marketing, 13(2), 18-31.
http://www.emeraldinsight.com/doi/abs/10.1108/eb008717

Areni, C. S., Duhan, D. F., & Kiecker, P. (1999). Point-of-purchase displays, product organization, and brand purchase likelihoods. Journal of the Academy of Marketing Science, 27(4), 428 – 441.
http://link.springer.com/article/10.1177%2F0092070399274003

Dodd, T. H. (1999). Attracting repeat customers to wineries. International Journal of Wine Marketing, 11(2), 18 – 28.
http://www.emeraldinsight.com/doi/abs/10.1108/eb008693

Dodd, T. H. (1998). Influences on search behavior of industrial tourists. Journal of Hospitality & Leisure Marketing, 5(2/3), 77 – 94.
http://www.tandfonline.com/doi/abs/10.1300/J150v05n02_05#.VA85evldV8E

Michaud, M., Dodd, T. H., & Segarra, E. (1998). The structure and economic impacts of the Texas vitivinicultural sector. Bulletin de l'O.I.V, 71, 284 – 305.
http://iwrdb.org/cgi-bin/koha/opac-detail.pl?biblionumber=26974&shelfbrowse_itemnumber=19415

Michaud, M., Segarra, E., & Dodd, T. H. (1998). The marketing channels of the Texas wine and wine grape industry and their economic impact. International Journal of Wine Marketing, 9(1), 18 – 30.
http://www.emeraldinsight.com/doi/abs/10.1108/eb008665

Michaud, M., Segarra, E., & Dodd, T. H. (1998). From Texas vineyards to the final consumer: An economic impact analysis. Texas Journal of Agriculture and Natural Resources, 11, 31 – 40.
http://txjanr.agintexas.org/index.php/txjanr/article/viewFile/206/191

Dodd, T. H., & Gustafson, A. W. (1997). Product, environmental, and service attributes that influence consumer attitudes and purchases at wineries. Journal of Food Products Marketing, 4(3), 41 – 59.
http://www.tandfonline.com/doi/abs/10.1300/J038v04n03_04#.VA82zPldV8E

Dodd, T. H., & Bigotte, V. (1997). Perceptual differences among visitor groups to wineries. Journal of Travel Research, 35(3), 46 – 51.
http://jtr.sagepub.com/content/35/3/46.short

Dodd, T. H. (1997). Techniques to increase impulse wine purchases in a restaurant setting. Journal of Restaurant & Foodservice Marketing, 2(1), 63 – 73.
http://www.tandfonline.com/doi/abs/10.1300/J061v02n01_04#.VA82GPldV8E

 

Dodd, T.H., Pinkleton, B., & Gustafson, A.W. (1996). External information source of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders. Psychology and Marketing, 13(3), 291-304.
http://onlinelibrary.wiley.com/doi/10.1002/(SICI)1520-6793(199605)13:3%3C291::AID-MAR3%3E3.0.CO;2-7/abstract

Dodd, T. H. (1995). Opportunities and pitfalls of tourism in a developing wine industry. International Journal of Wine Marketing, 7(1), 5 – 16.
http://www.emeraldinsight.com/doi/abs/10.1108/eb008636

Dodd, T. H., & Morse, S. (1994). The impact of media stories concerning health issues on food product sales. Journal of Consumer Marketing11(2), 17 – 24.
http://www.emeraldinsight.com/doi/full/10.1108/07363769410058894