Texas Tech University

Texas Wine Marketing Research Institute

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Advancing research and promoting the growth of the grape and wine industry in Texas


The Texas Wine Marketing Research Institute is the leading source of wine marketing research information concerning the Texas wine industry.

Our Mission

To provide timely and relevant research and education to audiences interested in wine and to foster the economic development and growth of the grape and wine industry in Texas.

What we do:

  • Academic wine business research
  • Industry reports
  • Industry presentations
  • Wine education

Who we serve:

  • winery owners
  • grape growers
  • tasting room managers
  • retailers
  • restaurateurs
  • researchers
  • industry suppliers
  • distributors and wholesalers
  • prospective investors
  • media

Our History

The Texas Wine Marketing Research Institute was established in 1988 to assist with the development of the emerging Texas wine industry.

Contact

Texas Wine Marketing Research Institute