Texas Tech University

Texas Wine Marketing Research Institute

Texas Wine Marketing Research Institute, Texas Hills Vineyards

Mission Statement

The mission of the Texas Wine Marketing Research Institute is to provide timely and relevant research and education to audiences interested in the wine and grape industry and to foster the economic development and growth of the grape and wine industry in Texas. The Institute aims to provide opportunities for undergraduate and graduate students to develop expertise in wine marketing and economic development research.

Study Wine Marketing at Texas Tech

If you are interested in studying different aspects of wine business, Texas Tech University offers several opportunities to enhance your knowledge about wine and prepare you for a career in the wine industry.

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Texas Wine & Grape Industry Resources


Texas Wine Marketing Research Institute