Texas Tech University

Wine Business Certificate

Program at a Glance

The Wine Business Certificate for working professionals consists of a total of 6 courses. Classes are offered in 10-week blocks. Upon completion of each course, students are awarded 3 continuing education units (CEU).

Seventeen continuing education units (CEUs) must be completed for the Professional Certificate in Wine Business to be awarded. This program is offered on a course-by-course basis. Courses may also be taken on an individual basis without the intention of completing the full certificate program.

Overview and Structure

The Wine Business Certificate course is designed to complement the Viticulture Certificate Program and the Winemaking Certificate Program. The program offers six courses that provide a comprehensive knowledge of sales and marketing wine in both the Direct to Consumer (DTC) and wholesale arenas. See our program details page for curriculum, cost, and instructor information.

The 100% online certificate program in Wine Business focuses on key areas in the wine industry including:

  • Wine Industry finance, accounting, and management
  • Wine commerce and trade
  • Wine sales and distribution
  • eCommerce and digital marketing
  • Regulatory issues

Fall 2024 Courses 

About the Program

The Wine Business Certificate program awards continuing education units (CEUs) and is designed for non-traditional students seeking to develop additional job skills, advance their careers, or make a career change. Our instructors are subject matter experts with current real-world experience. You'll benefit from the convenience of affordable online classes, practical knowledge, and techniques that you can use immediately, and you'll receive continuing support from your instructors, peers, and industry professionals.

Course Schedules

The Fundamentals of Wine Business
Fee: $750.00, Dates: 10/07/2024 - 12/14/2024
Location: On-line Asynchronous
Instructor: Kristine Bono, CEUs: 3, Contact Hours: 30

Wine Distribution
Fee: $750.00, Dates: 10/07/2024 - 12/14/2024
Location: On-line Asynchronous
Instructor: Stephanie Earthman Baird, CEUs: 3, Contact Hours: 30

Wine Club Management
Fee: $500.00, Dates: 10/07/2024 - 11/22/2024
Location: On-line Asynchronous
Instructor: Ben Kraemer, CEUs: 2, Contact Hours: 20


Student Reviews

"I am so pleased and proud to have completed and received the Wine Business Certificate Program!! These sessions were every bit as challenging as any college level course I've ever experienced. The industry leaders teaching these programs lend experience and expertise in their specific fields above all others.

I recommend these programs as a way to increase an individual's offering to the Texas Wine Industry. I would also encourage the industry to reap the benefits these participants will bring upon their completion."

Laurie Ware

Read More Student Reviews

For more information about the Wine Business Certificate Program:

Contact the Texas Wine Marketing Research Institute