TEXAS WINE MARKETING RESEARCH INSTITUTE Resources
Explore faculty research and publications from the Texas Wine Marketing Research Institute, spanning consumer behavior, sustainability, wine tourism and marketing across the global wine industry.
ResearchPublications
- Beyond a binary gendered and a Western research focus in wine consumer research. An exploratory study of intersectionality in narratives of wine consumption in Kenya. (2026)
- Drivers of green wine tourism among young adults: Intentions, attitudes, and expansion to sustainable behavior. (2025)
- Seeing through different lenses: Comparing firm-generated and user-generated photos aesthetics in wine tourism. (2025)
- Compassionate consumption: How solidarity shapes purchase intentions. (2025)
- Tasting place: How memorable food-based experiences create responsible tourists. (2025)
- Cheers to local! Exploring consumer ethnocentrism in the context of regional wines. (2024)
- A toast to emerging terroir: Exploring consumer attitudes toward local wine in Ukraine. (2024)
- Destination image and the perceptions of regional iconic goods. (2024)
- Wines with sustainable attributes: How much do consumers know about them, and why does it matter? (2023)
- A comparative analysis of changes in consumers’ perceptions and attitudes toward local wines in an emerging wine region. (2023)
- The impact of nutrition labeling on consumer perceptions of wine. (2023)
- Supporting sustainable marketing programs: Exploring relationships between cultural values, green attitudes, and intent. (2023)
- Influence of corporate governance on financial performance among alcohol beverage firms. (2021)
- “That’s not a man’s drink”: The construction of gendered identities through stories of wine consumption in Kenya. (2021)
- An inquiry into the pedagogy of the sensory perception tasting component of wine courses in the time of COVID-19. (2020)
- Generational differences in risk perception and situational uses of wine information sources. (2020)
- Are sustainable consumers health conscious? A segmentation study of wine consumers. (2019)
- Small winery–restaurant relationship building: Challenges and opportunities. (2019)
- Hospitality situations, consumer expertise, and perceptions of wine attributes: Three empirical studies. (2019)
- Branding state-level pride: Exploring values and attitudes of local food product consumption. (2018)
- Craft beer consumers’ lifestyles and perceptions of locality. (2018)
- Marketing effectiveness of hotel Twitter accounts: The case of Saudi Arabia. (2018)
- Application of Kano model to identification of wine festival satisfaction drivers. (2017)
- A discrete choice experiment of the impact of consumers’ environmental values, ethical concerns, and health consciousness on food choices – A cross-cultural analysis. (2017)
- Consumers’ environmental and ethical consciousness and the use of the related food products information: The role of perceived consumer effectiveness. (2016)
- Status or fun? A cross-cultural examination of young consumers’ responses to images of champagne and sparkling wine. (2016)
- Sustainability of the wine market through emerging consumer segments: The case of U.S. Hispanic consumers. (2016)
- Reaching the U.S. Hispanic wine market: Highlighting the opportunities. (2016)
- Exploration of factors influencing body image satisfaction and purchase intent: Millennial females. (2016)
- Seriously pink: A cross-cultural examination of the perceived image of rosé wine. (2015)
- The development of an objective wine knowledge scale: The Item Response Theory approach. (2015)
- Evaluating tastes and aromas of wine: A peek inside of the “black box.” (2014)
- Emerging wine market in the Dominican Republic: Consumer market analysis. (2013)
- Information sources used by Millennial restaurant wine consumers. (2013)
- Effects of processing styles on the preference of restaurant menu type: How do Millennials compare to other segments? (2013)
- The wine distribution system in the Dominican Republic: A qualitative approach. (2012)
- University student sample is unable to accurately assess their calorie needs: Implications for weight management and menu labeling. (2012)
- Generation Y and sparkling wines: A cross-cultural perspective. (2011)
- Consumer affective responses to direct mail messages: The effect of gratitude and obligation. (2011)
- The influence of product knowledge on purchase venue choice: Does knowing more lead from bricks to clicks? (2010)
- There is no such thing as a free wine tasting: The effect of a tasting fee on obligation to buy. (2009)
- Gender differences in information search: Implications for retailing. (2009)
- Gender as a moderator of reciprocal consumer behavior. (2009)
- A new twist on tradition: Selling the experience to United States wine consumers. (2008)
- Consumer attitudes towards local wines in an emerging region: A segmentation approach. (2008)
- Effects of winery visitor groups size on gratitude and obligation. (2008)
- Facets of brand equity and brand survival: A longitudinal examination. (2008)
- Gratuity purchasing at wineries: An investigation of the determining factors. (2007)
- Motivations of young people for visiting wine festivals. (2006)
Texas Wine Marketing Research Institute
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Address
Texas Tech University, P.O. Box 41240, Lubbock, TX 79409-1240 -
Phone
806.742.3077 -
Email
texaswine@ttu.edu