Wine Business Certificate
Discover the Business Behind the Bottle
Whether you’re already part of the wine industry, looking to enter it, or ready to begin a second career doing what you love, the Wine Business Certificate from Texas Tech University is designed for you.
Complete 17 Continuing Education Units (CEUs) to earn your professional certificate or take individual courses that match your goals.
Whether you own a winery or vineyard, work in the industry, or are just getting started, this program provides the tools, insight, and confidence to thrive in the business of wine.
Start your journey today — our program team would love to connect with you, answer your questions, and help you take the next step in your wine industry journey.
Overview and Structure
The Wine Business Certificate course is designed to complement the Viticulture Certificate Program and the Winemaking Certificate Program This fully online, flexible program features seven 8-week courses that combine real-world business principles with the unique challenges and opportunities of the wine industry. You’ll gain practical knowledge in marketing, management, operations, sales, and the financial foundations that support long-term success. See our program details page for curriculum, cost, and instructor information.
The 100% online certificate program in Wine Business focuses on key areas in the wine industry including:
- Wine Industry finance, accounting, and management
- Wine commerce and trade
- Wine sales and distribution
- eCommerce and digital marketing
- Regulatory issues
Spring 2026 Courses
- Basics of Accounting in Wine Business
- Wine Club Management
About the Program
The Wine Business Certificate program awards continuing education units (CEUs) and is designed for non-traditional students seeking to develop additional job skills, advance their careers, or make a career change. Our instructors are subject matter experts with current real-world experience. You'll benefit from the convenience of affordable online classes, practical knowledge, and techniques that you can use immediately, and you'll receive continuing support from your instructors, peers, and industry professionals.
Course Schedules
Basics of Accounting in Wine Business
Fee: $695.00, Dates: February 17 - April 7, 2026 (8-weeks)
Location: On-line Asynchronous
Instructor: Michelle Muth, CPA, CEUs: 3, Contact Hours: 30
Wine Club Management
Fee: $695.00, Dates: February 2 - March 23, 2026 (8-weeks)
Location: On-line Asynchronous
Instructor: April Reddout, MSML CEUs: 3, Contact Hours: 30
Student Reviews
"I really liked the format - the discussion assignments helped me to solidify my understanding of the material and Eric's lectures were really well organized. He made what could be some boring subject matter as interesting as possible!" - Wine Business student on Licensing & Compliance in the Wine Industry, 2025.
"(The instructor) ...is beyond prepared and it shows...It's so nice that she has it all thought out and is ready for any questions. I loved all the extra course content that we could consume. It will come in handy in the future!" - Student on Fundamentals of Wine Business, 2024.
“All of her selected course topics (modules) were fantastic. I gained enormous insight not only into the day-to-day operations of the Tasting Room, as I hoped to do, but learned about topics Ms. Bono introduced that I had not considered before but recognized as crucial and valuable for my preparation in managing a Tasting Room." - Tasting Room Management student, Wine Business Certificate Program
Quick Links
For more information about the Wine Business Certificate Program:
Contact the Texas Wine Marketing Research Institute
- Email: texaswine@ttu.edu
- Phone: (806)834-5846
Texas Wine Marketing Research Institute
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Address
Texas Tech University, P.O. Box 41240, Lubbock, TX 79409-1240 -
Phone
806.742.3077 -
Email
texaswine@ttu.edu