Texas Wine Marketing Research Institute

Industry Reports

• Report on Consumer Attitudes toward Texas Wine (2021)

Link: Understanding Consumer Attitudes towards Texas Wines: Building Marketing Strategies

• The effect of COVID-19 on U.S. wine consumption: Six months after the original lockdown (2021)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/COVID-19-Wine-Report.pdf

• Growth of the Wine-In-A-Can Market (2018)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/Wine_in_Can_Industry_Report.pdf

• The Economic Impact of Model Wineries in Texas (2017)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/FINAL_REPORT_ECONOMIC_IMPACT_TX_WINERIES.pdf

• Consumer preference and perceptions of wine (2016)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/Consumer-Attitudes-Towards-Texas-Wine.pdf

• Attitudes towards Alternative Wine Packaging (2016)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/Final_Alternative_Packaging.pdf

• Reaching the U.S. Hispanic Wine Market (2014)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/Report-Hispanic-Wine-Market.pdf

• Consumer Attitudes towards Texas Wines (2007)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/CONSUMER_ATTITUDES_TO_TEXAS.pdf

• A History of the American Wine Industry (2007)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/Wine_History.pdf

• An Analysis of State Direct Wine Shipment Laws (2006) 

Link: https://www.depts.ttu.edu/hs/texaswine/docs/technical_report_0603.pdf

• Visitors to Texas Wineries (2005)

Link: https://www.depts.ttu.edu/hs/texaswine/docs/2005_VISITORS_TO_TEXAS_WINERIES_REPORT.pdf