Texas Tech University

Wine Business Certificate

Program at a Glance

The Wine Business Certificate for working professionals consists of a total of 6 courses. Classes are offered in 10-week blocks. Upon completion of each course, students are awarded 3 continuing education units (CEU).

Seventeen continuing education units (CEUs) must be completed for the Professional Certificate in Wine Business to be awarded. This program is offered on a course-by-course basis. Courses may also be taken on an individual basis without the intention of completing the full certificate program.

Overview and Structure

The Wine Business Certificate course is designed to complement the Viticulture Certificate Program and the Winemaking Certificate Program. The program will initially offer five courses that provide a comprehensive knowledge of sales and marketing wine in both the Direct to Consumer (DTC) and wholesale arenas. See our program details page for curriculum, cost, and instructor information.

The online certificate program in Wine Business focuses on key areas in the wine industry including:

  • Wine Industry finance, accounting, and management
  • Wine commerce and trade
  • Wine sales and marketing
  • eCommerce
  • Regulatory issues

About the Program

The Wine Business Certificate course is designed to complement the Viticulture Certificate Program and the Winemaking Certificate Program for working professionals. The program will initially offer five courses that provide a comprehensive knowledge of sales and marketing wine in both the direct-to-consumer (DTC) and wholesale arenas.

Course Schedules

Digital Marketing and eCommerce in the Wine Industry
Fee: $650.00, Dates: 2/19/2024 - 4/27/2024
Location: On-line Asynchronous
Instructor: Courtney Ahrenholtz, M.S., CEUs: 3, Contact Hours: 30

Licensing and Compliance in the Wine Industry
Fee: $450.00, Dates: 3/18/2024 – 4/27/2024
Location: On-line Asynchronous
Instructor: Eric Sigmund, Esq., CS, CSW, WSET III
CEUs: 2, Contact Hours: 20

Student Reviews

"I am so pleased and proud to have completed and received the Wine Business Certificate Program!! These sessions were every bit as challenging as any college level course I've ever experienced. The industry leaders teaching these programs lend experience and expertise in their specific fields above all others.

I recommend these programs as a way to increase an individual's offering to the Texas Wine Industry. I would also encourage the industry to reap the benefits these participants will bring upon their completion."

Laurie Ware

Read More Student Reviews

For more information about the Wine Business Certificate Program:

Contact the Texas Wine Marketing Research Institute