Texas Tech University

Advertising in The Agriculturist

The Agriculturist is a student-produced, non-profit publication funded solely by advertisers and sponsors. For more than four decades, The Agriculturist has served as the flagship student publication of the Department of Agricultural Education and Communications at Texas Tech University. Produced as part of the agricultural communications capstone experience, the magazine gives students the opportunity to apply the skills they've developed throughout their degree program while creating a professional-quality publication from concept to print.

 

Frequently Asked Questions

Why should I advertise in The Agriculturist?

Your advertisement supports one of the nation's premier agricultural communications programs while reaching thousands of readers connected to Texas Tech University and the agricultural industry. Every advertisement directly contributes to student learning by funding the production of the magazine.

Who reads the magazine?

The publication is distributed to Davis College students, alumni, faculty, staff, prospective students, donors, agricultural educators, and industry stakeholders across Texas and beyond. With a circulation of approximately 5,000 copies, the magazine has the potential to reach more than 20,000 readers through shared readership.

When is the magazine published?

The Agriculturist is published once each year and is typically delivered to readers in June.

Who creates the magazine?

Every aspect of the publication is produced by senior agricultural communications students at Texas Tech University as part of their capstone publishing course. Students write the stories, capture photography, design the layouts, sell advertising and coordinate production.

What advertising opportunities are available?

A variety of print advertising options are available, including quarter-page, half-page, full-page and premium cover placements. Availability is limited, and premium positions are reserved on a first-come, first-served basis. The ad sales process takes place January through April during each spring semester.

Can your students design my advertisement?

Yes. If you do not have prepared artwork, our student designers may be able to assist with advertisement creation. Contact your student advertising representative to discuss available design services and deadlines.

When are advertising materials due?

Advertising contracts, artwork, and payment are due during the spring semester before publication. Specific dates vary each year and are included in the annual advertising rate card.

How do I reserve advertising space?

Complete an advertising contract or contact the The Agriculturist advertising team. A student representative will help you select the best advertisement size and placement for your organization. The ad sales process takes place January through April during each spring semester.

Can I support the magazine without purchasing an advertisement?

Yes. Sponsorship opportunities are available for organizations and individuals who wish to support student experiential learning and agricultural communications education.

 

Publication Stats

In-Mailbox Date for 2026 Issue: June 2026

Circulation: 5,000

Reach: Potentially more than 20,000

Primary Audience: Texas Tech Davis College students, alumni, faculty, staff, and prospective students

Secondary Audience: Texas high school ag education programs, Davis College donors, magazine sponsors

Important Dates

Premium Ad Contracts: April 1, 2026

Advertising Contracts: April 8, 2026

Final Art Approval: April 15, 2026

Payment Due: April 22, 2026

 

Advertising Options

The Agriculturist offers a variety of advertising options. Choose from one of the ad sizes listed below.

  • Quarter Page 3.625 in. x 4.5 in. | $200
  • Half Page Horizontal 7.5 in. x 4.5 in. | $400
  • Half Page Vertical 3.625 in. x 9.5 in. | $400
  • Full Page (full bleed) 8.5 in. x 11 in. | $800
  • Inside Front Cover or Inside Back Cover (full bleed) 8.5 in. x 11 in. | $900
  • Back Cover * (full bleed) 8.5 in. x 9 in. | $900

*Please note the back cover size difference to accomodate mailing labels.

 

Submission Requirements

  • All camera-ready advertisements should be CMYK 300 ppi and saved as a PDF (with bleeds for full-page ads).
  • Your final ad MUST fit the dimensions listed for each ad size.
  • For a full-sized ad, the ad MUST include a minimum 1/8 inch (0.125 in.) bleed.

Please contact your sales representative if you have any questions regarding file specifications.

 

Payment Options

Pay Online

Please contact Michaela Crumpler if you have any questions:

Michaela.Crumpler@ttu.edu or (806) 742-2816

Pay by Check

Please make all checks payable to 'Ag Comm Student Magazine'

Mail checks to:

Dr. Lindsay Kennedy
Texas Tech University
Department of Agricultural Education and Communications
Box 42131
Lubbock, TX 79409

 

Questions about the Agriculturist? Contact Dr. Lindsay Kennedy at lindsay.kennedy@ttu.edu or (806) 742-2816.

The Agriculturist

© 2026  Texas Tech University Jul 15, 2026 1:40 PM