Texas Tech University

Research

Research on financial decision-making and financial communication holds immense value in understanding how individuals process information, make choices, and communicate about financial matters. By investigating cognitive biases, behavioral patterns, and socio-economic factors influencing financial decisions, researchers can develop insights into why people behave the way they do with money. This knowledge informs the design of interventions, educational programs, and policy initiatives aimed at promoting better financial outcomes.

Moreover, research on financial communication explores how information is conveyed and understood in various contexts, such as financial advice, disclosures, and consumer messaging. Understanding effective communication strategies is essential for practitioners, educators, and policymakers to effectively convey complex financial concepts, facilitate informed decision-making, and build trust between financial service providers and consumers.

Ultimately, research in these areas contributes to improved financial literacy, consumer empowerment, and the development of more resilient and equitable financial systems. It enables individuals to make more informed choices, mitigate risks, and achieve their financial goals effectively.

The scholarship of teaching and learning (SoTL) in personal financial planning involves rigorous research and inquiry into effective pedagogical practices for teaching financial literacy and planning concepts. It encompasses investigating innovative teaching methods, curriculum design, and assessment strategies tailored to enhance students' understanding and application of personal finance principles. SoTL in this field aims to advance knowledge on how to effectively educate individuals on topics such as budgeting, saving, investing, and retirement planning. By examining teaching methodologies and their impact on student learning outcomes, SoTL contributes to the continuous improvement of personal financial planning education, ensuring students acquire essential skills for managing their finances successfully.