Texas Tech University

Online Programs

Online Master of Science in Sport Management

Fall admission only!

The Master of Science in Sport Management online allows students to earn the MS in Sport Management via flexible, asynchronous, online delivery. Courses in the online MS program are taught over an 8 week period. Students may take up to 2 courses during the first 8 weeks, and then 2 courses during the second 8 weeks. Thus, students are able to complete 4 classes each semester in this program. This allows students the opportunity to complete the MS program in one calendar year.

Students in this program may be current, working sport industry professionals who are seeking a graduate degree to enhance their credentials for career advancement in the sport industry. Students in this situation will be encouraged to share and apply their professional experiences to course concepts and topics. Students also have the opportunity to apply course concepts to identify solutions to issues facing the sport industry, including those in their current profession

Students in this program also will acquire theoretical knowledge and practical, industry-based experience in areas such as sport marketing, media and communication, facility and event management, leadership, and financial management in sport. Students have the option of completing an internship, which allows them to gain hands-on experience working in different areas within a sport organization. 

Curriculum

The Master of Science in Sport Management online is 30 hours and includes the following courses.

Required Courses:

SPMT 5320 – Sport Leadership - Only offered in spring
SPMT 5321 – Financial Management in Sport - Only offered in spring
SPMT 5324 – Marketing and Promotions in Sport - Only offered in fall
SPMT 5325 – Ethics and Morality in Sport - Only offered in fall
SPMT 5329 – Sport Event Management - Only offered in fall
SPMT 5346 – Law in the Sport Industry - Only offered in spring
SPMT 5347 – Sport Media Management - Only offered in fall
SPMT 5348 – Sponsorship and Endorsement in Sport - Only offered in spring


Electives - Pick two of three courses:

SPMT 5003 – Internship in Sport Management - Only offered in summer
SPMT 5344 – Applied Issues in Sport Analytics - Only offered in summer
SPMT 5345 – Administration of Intercollegiate Athletics - Only offered in summer

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone

    806.742.3371