Hoyoon Jung, Ph.D.

Education

• 2021 – Ph.D., Sport Administration, University of Northern Colorado

• 2017 – M.A., Economics & Finance, Hanyang University

• 2015 – B.A., Economics & Finance, Hanyang University

• 2015 – B.S., Sports Industry, Hanyang University

Current Courses Taught

• SPMT 4357 – Financial and Economic Aspects of Sport

• SPMT 4379 – Introduction to Sport Analytics

• SPMT 5321 – Financial Management in Sport

Research Interests

• Labor Issues in Sports
• League Structure and Policy
• Economic Impact
• Uncertainty of Outcome
• Organizational Performance

Publications

Paek, B., Kim, M., Morse, A., & Jung, H. (2021). Sport Consumer Flow and Shopping Well-being in Online Shopping. International Journal of Sports Marketing and Sponsorship, 22(4), 721-736

Hazzaa, R, N., Oja, B. D., & Jung, H. (2021). The Importance of Value Congruence: An Analysis of College Recreation Employees and Organizations. Managing Sport and Leisure, 26(3), 161–174.

 Jung, H., Moon, C-G., & Sung, Y. T. (2020). Outcome Uncertainty and Demand for Baseball: A Single-Game Approach in the Korean Professional Baseball League. International Journal of Sport Finance, 15(1), 39–52.