Texas Tech University

Jimmy Sanderson, Ph.D.

Associate Professor & Graduate Program Coordinator – Sport Management
Sport Management

Email: jimmy.sanderson@ttu.edu

Phone: (806) 834-0585

Kinesiology and Sport Management, Room #133

Office Hours: Spring -Tuesdays 9:30am-10:30am or by Appointment 

Vitae

Jimmy Sanderson

Education

  • 2012 – Ph.D., Communication Studies, Arizona State University
  • 2008 – MA, Communication Studies, Arizona State University
  • 2006 – BA, Communication Studies, Arizona State University

Current Courses Taught

  • SPMT 3375 – Human Resources Management and Employee Relations in Sport
  • SPMT 5343 – Player Personnel Management in Sport
  • SPMT 5347 – Sport Media Management

Research Interests

  • Social Media and Sport Organization Policy, Education, & Governance
  • Health and Safety Issues in Sport
  • Youth Sport and the Family

Publications

Sanderson, J. (Ed) (2026). Paying college athletes: A reference handbook. New

York: Bloomsbury.

Sanderson, J. (Ed.) (2026). Organizational communication and sport: Connections,

applications, and opportunities. New York: Bloomsbury.


Sanderson, J. (2025). Social media and athlete self-presentation: Evaluating complexities and

nuance. In A. C. Billings & M. Hardin (Eds.). Routledge handbook of sport and social media (pp. 166-177). Routledge.

Brown, K., Esho, W., & Sanderson J. (2025). Navigating college athlete fame.

International Journal of Sport Communication, 18, 129-135.




 

 

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone

    806.742.3371