Texas Tech University

Jimmy Sanderson, Ph.D.

Assistant Professor
Sport Management

Email: jimmy.sanderson@ttu.edu

Phone: (806) 834-0585

Kinesiology and Sport Management, Rm 137

Office Hours: Tuesday 11:00am - 12:00am; Also by appointment


Jimmy Sanderson


  • 2012 – Ph.D., Communication Studies, Arizona State University
  • 2008 – MA, Communication Studies, Arizona State University
  • 2006 – BA, Communication Studies, Arizona State University

Current Courses Taught

  • SPMT 3374 – Personnel Management in Sport
  • SPMT 5322 – Organizational Behavior in Sport

Research Interests

  • Social Media and Sport Organization Policy, Education, & Governance
  • Health and Safety Issues in Sport
  • Youth Sport and the Family


Sanderson, J. (2018). Media coverage and representation in youth sport. In S. Arthur-Banning,(Ed.). Youth sports in America: The most important issues in youth sports today (pp. 213-220). Santa Barbara, CA: ABC-CLIO.

Sanderson, J. (2018). Identity and speech in sport in the social media era. In M. McCann (Ed.).Handbook of American Sports Law (pp. 279 – 296). Oxford: Oxford University Press.

Cassilo, D., & Sanderson, J. (in press). From social isolation to becoming an advocate: Exploring athletes' grief discourse about lived concussion experiences in online forums. Communication and Sport.

Cranmer, G. A., & Sanderson, J. (in press). “Rough week for testosterone”: Public commentary around the Ivy League's decision to restrict tackle football in practice. Western Journal of Communication.

Sanderson, J., Weathers, M., Snedaker, K., & Gramlich, K. (2017). “I was able to do my job on the field and keep playing:” A case study investigating female and male athletes' experiences with (not)reporting concussions. Communication & Sport, 5, 267-287.




Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone