Zack Pedersen, Ph.D

Education

2023 – Ph.D., Sport Management, Indiana University

2019 – M.S., Athletic Administration/Sport Management, Indiana University

2019 – B.S., Sport Marketing and Management, Indiana University

 

Current Courses Taught

SPMT 4356 – Fundamentals of Sport Marketing

 

Research Interests

Athlete branding

Brand marks and logos

Consumer behavior

Publications

Stålstøm, J., Iskhakova, M., & Pedersen, Z. P. (Ahead of print). Role models and athlete expression at the Youth Olympic Games as impactful sport communication practices. International Journal of Sport Communication.https://doi.org/10.1123/ijsc.2022-0212

 

Williams, A. S., & Pedersen, Z. P. (2023). Athlete Apparel: The Impact of Team Brand Awareness and Apparel Brand Awareness on Athletes’ Brands, Logos, and Merchandise. Sport, Business, Management: An International Journal. Ahead of print. https://doi.org/10.1108/SBM-06-2022-0059

 

Williams, A. S., Heo, Y., Choi, J. W., Pedersen, Z. P., & Byon, K. K. (2023). Sport Brand Associations: An Assessment of Online Consumer Reviews. Sport, Business, Management: An International Journal. Ahead of print. https://doi.org/10.1108/SBM-07-2022-0063

 

Heo, Y, Pedersen, Z. P., Williams, A. S., & Byon, K. K. (2023). An examination of consumer’s brand loyalty and purchase intention towards collaborations in the sports brand footwear industry. Sport Marketing Quarterly, 32(4).

 

Williams, A. S., Park, B. I., & Pedersen, Z. P. (2023). The influence of music on self-paced fitness consumers’ perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience. International Journal of Sport Management and Marketing, 23(4), pp. 310-326.

 

Pedersen, Z. P., Kim, K. A., Byon, K. K., & Williams, A. S. (2022). The moderating effect of trait aggression on the relationship between spectator dysfunctional behavior and spectator enjoyment. Journal of Sport Behavior, 45(4).

 

Williams, A. S., Pedersen, Z. P., & Brummett, K. J. (2022). Legacy branding: The posthumous utilization and management of athlete brands. International Journal of Sport Communication, 15(2), pp.85-92.

 

Pedersen, Z. P., & Williams, A. S. (2022). Advancing the athlete brand: Evaluating the current landscape of athlete logos. International Journal of Sport Management, 23(1). pp. 1-23.

 

Pedersen, Z. P., Kim, K. A., Byon, K. K., & Williams, A. S. (2022). The relative influence of spectator dysfunctional behavior on spectator enjoyment in major league baseball. International Journal of Sports Marketing and Sponsorship, 23(1), 93-109.