Jimmy Sanderson, Ph.D
My research centers on social media and the influence these technologies exert on sport media, sport organizations, athlete and fans identity expression, and sport culture. I also maintain research interests focused on health communication, particularly in examining how health and safety issues in sport are discussed and framed in the media, along with how sport influences and shapes family communication and interaction.
I also work with and speak to sport organizations about these topics.
Department of Kinesiology & Sport Management
AddressBox 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409