Texas Tech University

Hoyoon Jung, Ph.D.

Hoyoon Jung

My research interests lie in the field of sports economics (e.g., consumer demand, labor issues in sports, league structure and policy, economic impact, uncertainty of outcome, and computable general equilibrium) and sports analytics (e.g., organizational/individual performance, forecasting model, and machine learning). Therefore, my research focuses on understanding 1) the mechanism of the sports labor market and players' wages, 2) the various determinants of fan demand (e.g., stadium attendance and TV viewership), and 3) the utilization of big data to analyze and predict organizational/individual performance and fan demand in various sports settings. 

Department of Kinesiology & Sport Management

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    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
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