Texas Tech University

 Dollar sign icons with photos of college students.

Money talks. We make it make sense.

Sometimes dollars don’t make a lot of sense. That can be a problem. Financial understanding is tied to academic performance, stress, and everyday decisions. Red to Black® is Texas Tech University’s financial literacy and well-being program, built to meet you where you are and help you make a plan to get where you want to go. 

This is a judgment-free zone. Through one-on-one coaching, workshops, and practical tools, we help Red Raiders build confidence with money—one dollar at a time. 

Support for Every Step of Your Financial Journey


Whether you’re focused on this month or the next 10 years, we help you learn, plan, and act with confidence. No matter your starting point, we’ll help you build momentum with your finances. 

One-on-One Financial Coaching

Free, confidential conversations designed around your goals. We can help you: 

  • Explore your options for funding your education 
  • Build a budget or spending plan 
  • Understand credit, loans, and debt
  • Plan for life after graduation 

Workshops & Events

Short, practical sessions designed for real student life. Topics include: 

  • Budgeting basics 
  • Credit & debt strategies 
  • Paying for college 
  • Life after graduation 
  • Understanding your relationship with money

Resources & Tools

Self-guided tools you can use anytime, such as:

  • Budget templates
  • Credit basics
  • Loan and repayment resources

 

Headshot of Tamyra Wilcher, a student who had a positive experience with Red to Black.

"I was introduced to Red to Black® through a campus partner. Red to Black® helped me pinpoint where my money was going and better manage my spending as a college student." 


Tamyra Wilcher
College of Arts & Sciences