Texas Tech University

Torico Price

Lead University Life Coach

I’m a Texas Tech alum with a passion for storytelling, connecting with the human spirit, and inspiring others to recognize the greatness within themselves. As Lead University Life Coach, my role is to help our coaches be the best they can be during their engagements with students.

Outside of work, you will probably find me somewhere playing a board game, doing some photography work, or playing guitar.

Coaching Style

My coaching philosophy is rooted in the belief that we all have the power to control the narrative of our lives. I aim to empower others to unlock their full potential and design the life that they want for themselves. You can expect low pressure, relaxed, and intentional conversations aimed at self-reflection and growth.