tcvpa strategic plan

The TCVPA Strategic Plan (2024–2030) was developed using the College’s commitment to excellence, through use of its existing Mission and Vision as its foundation. Rather than redefining institutional purpose, the planning process focuses on how that purpose is enacted, measured, and sustained over time.

The plan emerged through a multi-phase, community-driven process, emphasizing listening, culture building, and collaborative translation into action. This approach ensures continuity with established institutional identity while creating a flexible, “values-forward” framework for future growth.

Planning Phases Included: 

• College-wide Listening Sessions with faculty, staff, students, and alumni.  This series of conversations with stakeholders gathered broad input and surfaced key strategic priorities. 

• A Values Summit to define shared cultural commitments and behavioral indicators, yielding five shared, core values—Curiosity, Creativity, Care, Principled Conduct, and Sense of Community—with supportive behaviors. 

• Planning Sub-Committees that translated values into pillar-aligned goals, initiatives, and actions.  Three subcommittees composed of faculty, staff, and student representatives from across all Schools led the work under our planning pillars. Their contributions reflect both the breadth and depth of expertise across the college and a shared commitment to holistic, continuous improvement.

• Supporting Documents
  • Mission & Vision Overview
  • Values Culture & Summit Process

At TCVPA, planning is not a static document—it is a creative, living practice. Our work is guided by a proporietary planning model, a framework that helps ideas move intentionally from vision to action while staying grounded in shared values.

Why This Model Matters

FRACTALS allows us to plan with the same curiosity, rigor, and adaptability that define our artistic and scholarly work.  It ensures that growth is intentional, reflective, and shared. It allows us to remain flexible without losing direction, and innovative without losing our values.  In short, we plan the way artists work: with purpose, experimentation, and care—together.

Within the FRACTALS framework, all initiatives are organized through three Planning Pillars:

Educational Excellence · Innovation · Outreach & Engagement

These pillars are not separate tracks—they are interconnected lenses that shape how we teach, create, research, and engage with the world because they were built from the feedback gained from our stakeholders in the plan formation process.

Every project, initiative, and decision is viewed through at least one pillar and grounded in shared values. Each pillar is supported by defined goals, initiatives, and measurable actions developed through the FRACTALS framework, allowing priorities to be enacted consistently across courses, programs, units, and College-wide efforts.

The Planning Pillars directly align with Texas Tech University’s institutional priorities, creating a clear connection between daily work and long-term impact. This alignment ensures that creativity, learning, and public engagement move forward together—rather than in isolation.

Rather than working toward a single endpoint, the plan unfolds through a five-year cycle, with each academic year guided by a creative focus:

• Prototype as Process – Curiosity, experimentation, and design thinking
• Designed to Connect – Collaboration and shared ownership
• Depth of Learning – Reflection, assessment, and integration
• Expanding Horizons – Research, innovation, and global engagement
• Full-Circle Synthesis – Evaluation, renewal, and re-entry into exploration
• Each year builds on the last, reinforcing continuity, learning, and momentum

In FRACTALS, evaluation is not something that happens after the fact—it is how the plan stays alive. Each academic year includes four major checkpoints, creating a steady rhythm that mirrors the academic calendar:

What We Pay Attention To: To understand progress and impact, we look across multiple dimensions:

• Key Performance Indicators (KPIs) – Activity, impact, integration, and development
• Values Measures – How curiosity, creativity, care, conduct, and community show up in practice
• Stakeholder Confidence – Trust, clarity, transparency, and shared ownership
• Cross-Priority Connections – The depth of interdisciplinary and collaborative work and ways in which our planning pillars intersect to express the richness and dimensionality of the work that we do.

Each year concludes with a public Annual Report, offering a transparent view of progress, learning, and next steps. Monitoring turns data into reflection, and reflection into design. Each year concludes with an Annual Report—our transparent record of progress and evolution.

The TCVPA Values Alignment Rubric can be applied to any action or activity, so we invite you to download a copy to see how your work embraces TCVPA culture.

Each planning document is a living archive—a record of growth, reflection, and creative achievement.  The first full implementation year (2024–2025) tracked over 200 strategic actions across the College, with the majority completed or carried forward for refinement and deeper integration in subsequent phases. 

Plan and Planning Process Information:   

• J.T. & Margaret Talkington College of Visual & Performing Arts Strategic Plan 2024–2030
• FRACTALS Model Information
• TCVPA Values Alignment Rubric

ANNUAL SUMMARIES/PUBLISHED REPORTS 

AY 2024-2025 (Year 1) 

• Year 1 Executive Summary Report 

AY 2025-2026 (Year 2) 

• Year 2 Executive Summary Opening Report
• Year 2 Quick Stats 

Published Reports

• Future Reports (2026–2030) forthcoming

TCVPA School Strategic Plans

• Forthcoming