Wine Business Certificate
Program at a Glance
The Wine Business Certificate for working professionals consists of a total of 7 courses. Classes are offered in 8-week blocks. Upon completion of each course, students are awarded 3 continuing education units (CEU).
Seventeen continuing education units (CEUs) must be completed for the Professional Certificate in Wine Business to be awarded. This program is offered on a course-by-course basis. Courses may also be taken on an individual basis without the intention of completing the full certificate program.
Overview and Structure
The Wine Business Certificate course is designed to complement the Viticulture Certificate Program and the Winemaking Certificate Program. The program offers seven courses that provide a comprehensive knowledge of sales and marketing wine in both the Direct to Consumer (DTC) and wholesale arenas. See our program details page for curriculum, cost, and instructor information.
The 100% online certificate program in Wine Business focuses on key areas in the wine industry including:
- Wine Industry finance, accounting, and management
- Wine commerce and trade
- Wine sales and distribution
- eCommerce and digital marketing
- Regulatory issues
Fall 2025 Courses
- Fundamentals of Wine Business
- Digital Marketing and eCommerce in the Wine Industry
- Tasting Room Management
About the Program
The Wine Business Certificate program awards continuing education units (CEUs) and is designed for non-traditional students seeking to develop additional job skills, advance their careers, or make a career change. Our instructors are subject matter experts with current real-world experience. You'll benefit from the convenience of affordable online classes, practical knowledge, and techniques that you can use immediately, and you'll receive continuing support from your instructors, peers, and industry professionals.
Course Schedules
Fundamentals of Wine Business
Fee: $695.00, Dates: October 20 - December 14, 2025 (8-weeks)
Location: On-line Asynchronous
Instructor: Sarah Timmons, CEUs: 3, Contact Hours: 30
Digital Marketing and eCommerce in the Wine Industry
Fee: $695.00, Dates: October 20 - December 14, 2025 (8-weeks)
Location: On-line Asynchronous
Instructor: Courtney Ahrenholtz, CEUs: 3, Contact Hours: 30
Tasting Room Management
Fee: $695.00, Dates: October 27 - December 21, 2025 (8-weeks)
Location: On-line Asynchronous
Instructor: Kristine Speicher-Bono CEUs: 3, Contact Hours: 30
Student Reviews
"This is a FANTASTIC class!!! Probably one of my favorites in the Wine Business Certificate program! - Wine Business Certificate Graduate on Tasting Room Management, 2025.
"(The instructor) ...is beyond prepared and it shows...It's so nice that she has it all thought out and is ready for any questions. I loved all the extra course content that we could consume. It will come in handy in the future!" - Student on Fundamentals of Wine Business, 2024.
For more information about the Wine Business Certificate Program:
Contact the Texas Wine Marketing Research Institute
- Email: texaswine@ttu.edu
- Phone: (806)834-5846
Texas Wine Marketing Research Institute
-
Address
Texas Tech University, P.O. Box 41240, Lubbock, TX 79409-1240 -
Phone
806.742.3077 -
Email
texaswine@ttu.edu