Texas Tech University

Design elements

Colors

Primary Colors

Print Color Palette

Our core colors should be front and center on all external projects to spread the image of Texas Tech University to a broad audience.

View our colors for websites and digital applications

cmyk(30,30,30,100)
Pantone: Process Black C
cmyk(0,100,100,0)
Pantone: 485 C
cmyk(0,0,0,0)
Pantone: N/A

Complementary Colors

These colors mirror the architecture and campus of Texas Tech. They are meant as complements to enhance the Texas Tech look. Consider using these colors as highlights for internal campaigns or events.

cmyk(10,0,49,28)
Pantone: PMS 5777 C
cmyk(34,0,81,71)
Pantone: PMS 574 C
cmyk(30,4,0,31)
Pantone: PMS 5425 C
cmyk(100,55,0,55)
Pantone: PMS 540 C
cmyk(6,9,23,0)
Pantone: PMS 468 C
cmyk(20,32,58,0)
Pantone: PMS 465 C

Office of Communications & Marketing