Texas Tech University

Fonts

Design elements

Fonts

Helvetica Neue

The modern, clean look mirrors Texas Tech University's ideals as a university. We use Helvetica Neue for headlines and big bold spirited text.

The substitute font for Helvetica Neue is Arial.

Aa

Charter

This is a traditional serif used for body copy and formal materials. The elegance complements the history and tradition of our university.

The substitute font for Charter is Times New Roman.

Bb

Office of Communications & Marketing