Texas Tech University

Double T

Branding

Double T

The Double T is our most beloved and visible symbol. It plays a vital role in promoting Texas Tech University by providing a strong and recognizable graphic image, which creates a great sense of pride and connection among all generations of the Texas Tech community.

Color &
Clear Space

When using the Double T or Double T signature, the full-color version (with red, gray and black) is preferred. However, when situations dictate, the black & white version may be used. In all situations, refer to the Texas Tech University Identity Guidelines for logo usage rules.

Maintaining a “clear space” around the Double T and Double T signature will help avoid any confusion that may result when competing logos, marks or organization names are included in marketing and communication materials. For the Double T signature, an easy rule of thumb is to measure the width of the Double T to determine the amount of clear space needed. Then, add that amount of space to all four sides of the Double T signature. No graphic items or text of any kind should intrude into this clear space. The orientation of the Double T should always be vertical.

ONE COLOR MARKS

One color variations of the Double T should appear accordingly.

One Color Double T Black on WhiteOne Color Double T Black on GreyOne Color Double T Black on RedOne Color Double T Red on WhiteOne Color Double T White on GreyOne Color Double T White on RedOne Color Double T White on Black

Signature & Wordmark

Signature

The Double T, combined with Texas Tech University and the name of units (colleges, schools, departments, centers, institutes and administrative units), is called a Double T signature.

The Office of Communications & Marketing builds all signatures. To locate your official signature, visit our logo page here. If you have questions regarding the appropriate signature for your unit, please contact the Office of Communications & Marketing at (806) 742-2136.

Wordmark

The wordmark is a unique typographic element displaying the full name of Texas Tech in a customized typeface. The wordmark may be used on its own when a message is intended for an internal audience already familiar with Texas Tech, or when space limitations do not allow for a graphic element.

Double T with a word variationDouble T with a word variationDouble T with a word variationDouble T with a word variationDouble T with a word variationDouble T with a word variation

Incorrect Use of Signature & Wordmark

Consistent graphic presentation of the Double T and signatures protects their integrity and contributes to uniform brand recognition. Please do not stretch or distort the marks in any way.

It is important that the Double T signatures are always used in their correct forms. They should never be altered in shape, proportion, color or set in a different typeface, nor should they appear in any other color than the approved colors shown within these guidelines. They should appear prominently and be used in their entirety when serving as the primary identifier for the institution.

If you have questions about the use of a signature contact the Office of Communications & Marketing at (806) 742-2136.

Wrong usage of Double T ExampleWrong usage of Double T ExampleWrong usage of Double T ExampleWrong usage of Double T ExampleWrong usage of Double T ExampleWrong usage of Double T Example
From Here, It's Possible

Tagline

Our tagline (From here, it's possible.) quickly communicates to all audiences that the tradition of fostering student and professional success at Texas Tech creates a culture where anything is possible. The trademark (TM) must always be attached to the tagline.

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© 2024  Texas Tech University Nov 20, 2023 3:47 PM