Texas Tech University

Sport Management Careers

The study and practice of the business components of recreational, commercial, and competitive sport. Sport managers plan, organize, direct, finance, lead, and evaluate sporting events and activities. Sport managers demonstrate their leadership, management, and business skills in the over $200 billion sport industry that encompasses all competitive and participation levels, sport facilities and events, sport marketing, and sport media along with impact of sport on society, the economy, and ethical and legal issues.

The following highlight the wide variety of careers that students can pursue using their Sport Management degree.

  • Sport Marketing
  • Sport Sales & Promotions
    • Ticket Sales
    • Sport Sponsorship
    • Fan Engagement Promotions
  • Sport Administration
  • Sport Agency or Athlete Representation
  • Sport Communication
    • Sports Information/Media Relations
    • Social Media
  • Sport Analytics
  • Sport Facility & Event Management
    • Sport Facility Operations
    • Sport Event Management

Where Do They Work?

  • Intercollegiate Athletic Departments
  • Professional Sport Organizations & Leagues
  • Sport Agencies
  • Stadiums & Arenas
  • State, National, & International Sport Governing Bodies
  • Parks & Recreation Departments
  • Sporting Goods Manufacturers & Retailers
  • Health & Fitness Clubs

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone