Sarah M. Brown, JD, Ph.D.

Education

2017-2020 PhD in Kinesiology Specialization: Sport Management, Texas A&M University

2011-2014 JD Marquette University Law School (National Sports Law Certificate)

2007-2011 BA Political Science; BA Public Relations Pennsylvania State University

Recent Courses Taught & Upcoming

SPMT 5324  - Marketing & Promotions in Sport

SPMT 5329 – Sport Event Management

SPMT 4321 – Financial Management in Sport

SPMT 5345 – Administration of Intercollegiate Athletics

SPMT 4355 – Sport Facilities & event Management

Research Interest

• Sport marketing in the digital space
• Legal aspects of digital technologies in sport
• Sport branding in the metaverse, WEB 3.0
• Utility of sport for community outcomes

Notable Publications

Wieselmann, J., Sager, M., Scott, C., & Brown, S.M. (2025). STEM, Sports, and Service Learning: Exploring Undergraduates’ Experiential Learning as Camp Mentors. Journal of Experiential Education.

Brown, K.M., Brown, S.M., Brown, W.E., Brison, N.T., & Pickett, A.C. (2024). Unveiling the Aftermath: Analyzing Moral Reasoning in the Wake of the Michigan State and Larry Nassar Scandal. Journal of Sport Behavior.

Brown., K.M., Brown, S.M., Brown, W.E. (2024). Protecting the brand: Analyzing the Legal landscape of negative product placements. Marquette Intellectual Property and Innovation Law Review.

Brown, S.M. & Brown, K.M. (2022). Betting on Athlete Data: The legal landscape of professional sports, athletes’ rights and gaming companies. Journal of Global Sport Management, DOI: 10.1080/24704067.2022.2098158

Brown, S.M., Brison, N.T., Bennett, G., & Brown, K. (2022). Do Fans care about the activist athlete? A closer look at athlete activism effect on brand image. International Journal of Sport Communication.https://doi.org/10.1123/ijsc.2022-0101

Brown, S.M. & Brown, K.M. (2021). Should your wearables be shareable? The ethics of wearable technology in college athletics. Marquette Sports Law Review, 32, 97-116.