Texas Tech University

Hoyoon Jung, Ph.D.

Current Publications

Paek, B., Kim, M., Morse, A., & Jung, H. (2021). Sport Consumer Flow and Shopping Well-being in Online Shopping. International Journal of Sports Marketing and Sponsorship, 22(4), 721-736

Hazzaa, R, N., Oja, B. D., & Jung, H. (2021). The Importance of Value Congruence: An Analysis of College Recreation Employees and Organizations. Managing Sport and Leisure, 26(3), 161–174.

Jung, H., Moon, C-G., & Sung, Y. T. (2020). Outcome Uncertainty and Demand for Baseball: A Single-Game Approach in the Korean Professional Baseball League. International Journal of Sport Finance, 15(1), 39–52.

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone