Texas Tech University

Katie Brown, Ph.D

2018 Publications

Brown, K.M., & Salaga, S. (In Press). NCAA football television viewership: Do consumers care about both absolute and relative quality? Sport Management Review.

Salaga, S. & Brown, K.M. (In Press). Momentum and betting market perceptions of momentum in college football. Applied Economics Letters.

Brown, K.M., & Brison, N.T. (In Press). A tale of two trademarks: Comparing and contrasting brand protection strategies by adidas and Converse. The Entertainment and Sports Law Journal.

Brison, N.T., Pickett A.D., & Brown, K.M. (In Press). Losing weight with Charles and Dan: Examining potential liability for endorser claims in weight loss advertisements. Sport Marketing Quarterly.

Department of Kinesiology & Sport Management

  • Address

    Box 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409
  • Phone