Katie Brown, Ph.D.
My academic background is in the legal aspects of sport, branding, and sport economics. My primary research interests involve examining how sport entities manage and protect their brands with a focus on trademark law and brand image. Moreover, I explore how sport brands manage and protect their intellectual property and brand image as well as explore in what ways infringing and diluting brands affect the value of the brand. I also research how legal scandals can impact brands, financially and/or with their fan base.
Department of Kinesiology & Sport Management
AddressBox 43011, Texas Tech University, 2500 Broadway, Lubbock, TX 79409