Advertising

Advertising (BA)

• Graduates will be able to COLLABORATE with others in a manner that is both productive and professional.

"The classes I took in the College of Media and Communication were the basic foundations for many skills that I worked on outside of class - either through student organizations or just for fun in my own time. Working with other students in student orgs and in class have helped me make lifelong friendships that I couldn't have found anywhere else. And the professors are always encouraging us to do more and emphasize that there's more important things in college besides getting A's on every assignment (although that's still very important!). I've made great connections while attending TTU and grown so much! I am a little sad to be leaving Raiderland, but I know I'm ready and have enough experience and skills to succeed at working in the advertising industry."

- Zachary Rocha, Bachelor's in Advertising

• Graduates will be able to COMMUNICATE persuasively in both written and oral formats.

• Graduates will be able to COMPARE integrated media concepts and identify appropriate advertising executions.

• Graduates will be able to CONNECT past advertising history with the current media structure and assess issues of diversity and social responsibility.

• Graduates will be able to CREATE innovative advertisements utilizing contemporary industry tools and techniques.

• Graduates will be able to CRITIQUE advertising practice and research as well as evaluate communication problems strategically.

Communication Studies

Communication Studies (BA)

• Students will demonstrate competency in communication analysis.

"I cannot say enough about the culture and the professors inside and out of the classroom at Texas Tech University. My professors and the college of Media and Communication have prepared me for the demands of the workforce but also for life as well. It has allowed me to develop my verbal and non-verbal communication skills further than I could have ever imagined. I would recommend an education from Texas Tech to anyone. It's a great school and I couldn't have imagined going anywhere else."

Malia May

• Students will differentiate between ontological, epistemological, and axiological assumptions of communication paradigms.

• Students will exhibit oral communication competency (i.e., effective delivery, organized content, and appropriate audience analysis).

Communication Studies

Communication Studies (MA)

• Students will be able to formulate a communication-based research question and construct an appropriate research design (model, theory, or concept) for answering it.

"The career I am working towards is an instructor and researcher at Texas Tech. In my degree I am able to work as a graduate teaching assistant and do research for my thesis. It is a huge blessing to gain this invaluable experience being responsible for two lab sections and working with the faculty in my department. I am already doing the work I will do if I stay at Tech for a career, so no experience could be more enjoyable."

Michelle Martin

• Students will be able to articulate the historical development of Communication Studies.

• Students will be able to synthesize relevant scholarship pertaining to their area of scholarly interest.

• Students in the GTA positions will demonstrate A) effective teaching and B) ability to effectively apply instructional communication theories and practices.

Journalism and Electronic Media

Creative Media Industries (BA)

• The Student Learning Objectives for the course were to demonstrate advanced film production skillsets in both motion picture production and post-production, demonstrate high-level cinematic storytelling and effectively collaborate with peers to create a short film of high quality.

Testimonial coming soon

• A CMI graduate will demonstrate competence in storytelling.

• A CMI graduate will demonstrate technical competence in the area of multimedia design and production.

• A CMI graduate will exhibit critical thinking skills with writing assignments where they construct, present and defend critical and aesthetic judgments of works in the creative arts.

• A CMI graduate will exhibit knowledge of distinctive cultures or sub-cultures based on performance on projects and assignments related to international communication.

• A CMI graduate will show knowledge of management issues in electronic media industries on exams in the entry and exit courses and any professional internship experience.

Journalism and Electronic Media

Journalism (BA)

• Each student will master and demonstrate the skills necessary for the responsible reporting, writing and editing of news stories.

Testimonial coming soon

• Each student will demonstrate his/her knowledge of ethical journalistic practices and of media law.

• All journalism graduates will demonstrate proficiency producing news packages for print, broadcast, and online media.

• All journalism majors will master and demonstrate the skills of computer-assisted reporting.

• Each student will demonstrate his/her knowledge of covering meetings and local government.

Media and Communication

Digital Media and Professional Communication (BA)

• Students will demonstrate the ability to analyze communication audiences using demographic, psychographic, and other variables.

Testimonial coming soon

• Students will demonstrate the ability to communication in a professional presentation.

• Students will demonstrate problem-solving skills for real-world scenarios facing media and communication industries.

• Students will demonstrate competence in the foundations of media and communication processes.

Office of Graduate Studies

Strategic Communication and Innovation (MA)

• Effectively engage in the practical application of strategic communication in a global environment.

Testimonial coming soon

• Effectively apply strategic communications planning processes, critical thinking and problem-solving strategies to real-world challenges.

• Apply communication theory and applied research techniques to the practice of strategic communication.

Office of Graduate Studies

Mass Communication (MA)

• Students will demonstrate ability to make sense of primary and/or secondary data.

Testimonial coming soon

• Students will mastery of various communication research methodologies and how to apply them to answer questions.

• Students will demonstrate mastery of various communication theories and how to apply them to predict behavior/outcomes.

Office of Graduate Studies

Media and Communication (PhD)

• Students will integrate theory and methodology through study design and completion.

Testimonial coming soon

• Students will be able to identify, critique and utilize research methodology.

• Students will be able to identify, critique and utilize communication theory.

Public Relations

Public Relations (BA)

• Students completing a degree in Public Relations should be able to analyze operational environments and propose appropriate strategic responses to manage organizational resources, relationships, stakeholders, issues, conflict, and reputation.

Testimonial coming soon

• Students completing a Public Relations degree should be able to demonstrate knowledge of the historical development of public relations practice and current state of the industry, including the impact of traditional and emerging media.

• Students completing a degree in Public Relations should be able to demonstrate the ability to design and deliver strategically based tactics across a variety of mediated and interpersonal communication channels taking into consideration target public diversity as well as ethical and legal considerations.

• Students completing a Public Relations degree should be able to apply public relations research methodologies and theories to the critique and analysis of communication processes, channels, audiences, and messages, to inform the development of effective strategies to address organizational concerns.

Public Relations

Media Strategies (BA)

• Students completing a Media Strategies degree should be able to analyze the media environment to identify opportunities for media entrepreneurship and propose innovative solutions that capitalize on those opportunities.

"Texas Tech allowed me to see first-hand what it means to work in the field of media. I learned professional skills, such as networking, writing and speaking to large groups of people. I was given valuable resources that I am able to take with me after graduation. And above all, all of my professors were incredibly helpful any time I felt like I didn't understand the material, making me successful in every class."

- Samantha Crittenden, Bachelor's in Media Strategies

• Students completing a Media Strategies degree should be able to demonstrate knowledge of the historical development and current state of the media industry, including the role of communication innovations and media entrepreneurship.

• Students completing a Media Strategies degree should be able to demonstrate the ability to design and deliver targeted messages to a variety of audiences, with special consideration given to persuasive written and oral communication.

• Students completing a Media Strategies degree should be able to apply media research methodologies and theories to the critique and analysis of media processes, channels, and content, including the role of and impact on media entrepreneurship.