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Texas Tech University

URC 2023 Abstract

Atharva Lade

Bridging Beyond Clicks and Code: Elevating User Experience (UX) through Digital Design Analysis

This research delves into the User Experience (UX) dynamics within Texas Tech University's Center for the Integration of STEM Education & Research (CISER) platforms, recognizing the pivotal role of digital technologies in disseminating knowledge effectively. Focusing on CISER's social media and website platforms, our study utilizes a mixed-methods approach to comprehensively evaluate UX and its influence on engagement. Qualitative analysis through user interviews explores perceptions, preferences, and pain points. Simultaneously, quantitative analysis tracks user interactions, encompassing click-through rates, time spent on pages, return visit frequency, SEO metrics, and conversion rates, crucial for understanding engagement levels and the impact of UX design elements. Key UX components including interface design, content layout, navigational structure, responsiveness, and accessibility features undergo scrutiny. Notably, HTML (<div>, <span>, <button>) and CSS elements (font, color, font size) are highlighted for their influence on UX and user interactions. Strategic implementation of survey methodologies enhances user experiences and interactions. The research outcomes carry significant implications for enhancing CISER's online platforms holistically. Actionable recommendations derived from the study will optimize platform usability, fostering deeper engagement and amplifying the dissemination of STEM education and research initiatives. Insights gleaned from website interaction tracking will refine digital interfaces, culminating in a near-perfect product that effectively serves its diverse user base. In conclusion, this research contributes to the broader discourse on UX in educational settings, stressing the importance of HTML and CSS elements in shaping user experiences. Leveraging these insights, CISER and Texas Tech University can advance their mission of promoting STEM education and research dissemination, benefiting the academic community and beyond.</button></span></div>

Presenter: 357

Atharva Lade Sophomore Edward E. Whitacre Jr. College of Engineering Texas Tech University Affiliations: TrUE Scholars

Abstract: T4357

Impact Area: Technology

Session: 4, Frazier Alumni Pavilion

Project Author(s)

Atharva Lade, Julie Isom

Mentor

Julie Isom Department of Biological Sciences College of Arts & Sciences