Human Development and Family Studies
Section III | Advertising
Nature of the Job
The various components of advertising require people with different skills and interests including art, media, writing, and business. Jobs within the field of advertising that might be of interest to HDFS graduates are:
- Research and Development. Conduct public opinion surveys about the product, help to determine what type of advertising will have the most impact, gather information about competing products.
- Media Planners and Buyers. Gather information on media costs; advise on the types of media most likely to reach particular audiences and at the lowest cost—radio, TV, magazine ads, etc.
- Copywriters. Take ideas from creative teams or executives and write advertising copy for various media.
Where You Might Work
In addition to advertising agencies, jobs in advertising are available within many national corporations and retail businesses.
Suggested Areas for Minor/Collateral:
Suggested Internship Sites for HDFS 4314:
- Advertising agencies or advertising departments within corporations
Sample Job Descriptions/Ads
Click on any of the headings below to view description/ad