RESEARCH THAT GROWS THE INDUSTRY
Our applied research examines wine consumer behavior and market trends across Texas, giving growers, wineries and retailers the insight they need to grow a thriving industry.
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EARN YOUR WINE BUSINESS CERTIFICATE
Our 100% online certificate program covers finance, sales, marketing, compliance and operations, taught by professionals working in the wine industry today.
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EDUCATION FOR TODAY'S WINE PROFESSIONALS
Through Wine and Spirit Education Trust (WSET) classes, industry professionals and enthusiasts alike can earn globally recognized credentials in wine and spirits.
Explore WSET CoursesTEXAS TECH TEXAS WINE MARKETING RESEARCH INSTITUTE
Texas Tech University advances the Texas wine industry through applied research focused on wine consumer behavior and market trends, paired with industry-driven education and professional training. Explore our Texas Wine Marketing Research Institute, Wine Business Certificate program and Wine and Spirit Education Trust (WSET) classes to learn, earn credentials and engage with research shaping today's wine industry.
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Our MissionTo provide timely and relevant research and education to audiences interested in wine and to empower the economic development and growth of the grape and wine industry in Texas.
Our History
The Texas Wine Marketing Research Institute was established in 1988 to assist with the development of the emerging Texas wine industry. Currently, the Institute serves our wine industry by researching and sharing emerging trends in the global wine industry and providing wine education to industry professionals and local communities.
Texas Wine Marketing Research Institute
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Address
Texas Tech University, P.O. Box 41240, Lubbock, TX 79409-1240 -
Phone
806.742.3077 -
Email
texaswine@ttu.edu