Texas Tech University

Texas Wine Marketing Research Institute

Research Articles

Bauman, M.J., Velikova, N., Dodd, T.H., & Blankenship, T. (2020). Generational differences in risk perception and situational uses of wine information sources. International Journal of Wine Business Research, 32(2), 247-265

Ghvanidze, S., Velikova, N., Dodd, T.H. & Oldewage-Theron, W. (2017). A discrete choice experiment of the impact of consumers' environmental values, ethical concerns, and health consciousness on food choices – A cross-cultural analysis. British Food Journal, 119(4), 836-881

Ghvanidze, S., Velikova, N., Dodd, T.H. & Oldewage-Theron, W. (2016). Consumers' environmental and ethical consciousness and the use of the related food products information: The role of perceived consumer effectiveness. Appetite, 107, 311-322

Velikova, N., Charters, S., Fountain, J., Ritchie C., Fish, N., & Dodd T. H. (2016). Status or fun? A cross-cultural examination of younger consumers' responses to images of champagne and sparkling wine. British Food Journal, 118(8), 1960-1975

Velikova, N., & Dodd, T.H. (2016).  Sustainability of the wine market through emerging consumer segments: The case of U.S. Hispanic consumers. Agriculture and Agricultural Science Procedia, 8, 81-87

Velikova, N., Wilkinson, K., & Harp, S.S. (2016). Reaching the Hispanic wine market: Highlighting the opportunities. Journal of Food Products Marketing, 22(1), 43-64

Velikova, N., Charters, S., Bouzdine-Chameeva, T., Fountain, J., Ritchie C., & Dodd T. H. (2015). Seriously pink: A cross-cultural examination of the perceived image of rosé wine. International Journal of Wine Business Research, 27(4), 281-298

Velikova, N., Howell, R.D., & Dodd, T.H. (2015). The development of an objective wine knowledge scale: The Item Response Theory approach. International Journal of Wine Business Research, 27(2), 103-124

Rinaldo, S.B., Duhan, D.F., Trela, B.C., Dodd, T.H., & Velikova, N. (2014). Evaluating tastes and aromas of wine: A peek inside of the “Black Box.” International Journal of Wine Business Research, 26(3), 208-223.

Velikova, N., Murova, O., & Dodd, T.H. (2013). Emerging wine market in the Dominican Republic: Consumer market analysis. Wine Economics and Policy, 2, 76-84.

Hammond, R., Velikova, N., & Dodd. T.H. (2013). Information sources used by Millennial restaurant wine consumers. Journal of Foodservice Business Research, 16(5), 468-485.

Hammond, R., Velikova, N., & Dodd. T.H. (2013). Effects of processing styles on the preference of restaurant menu type: How do Millennials compare to other segments? Journal of Foodservice Business Research, 16(1), 20-39.

Murova, O., Velikova, N., & Dodd, T. (2012).  The wine distribution system in the Dominican Republic:  A qualitative approach.  International Journal of Managing Value and Supply Chains. 3(3), 1-12.

Kolyesnikova, N., Sullivan Dodd, S.L., & Callison, C. (2011). Consumer affective responses to direct mail messages: The effect of gratitude and obligation. Journal of Marketing Communications, 17(5), 337-353.

Charters, S., Kolyesnikova, N., Ritchie, C., Fountain, J., Thach, L., Dodd, T., Fish, N., Herbst, F., & Terblanche, N. (2011). Generation Y and sparkling wines: A cross-cultural perspective. International Journal of Wine Business Research, 23(2), 161-175.

Kolyesnikova, N., Laverie, D.A, Duhan, D.F., Wilcox, J.B., & Dodd, T.H. (2010). The influence of product knowledge on purchase venue choice: Does knowing more lead from bricks to clicks? Supply Chain Forum: An International Journal, 11(1), 28–40.

Barber, N., Taylor, D.C., & Dodd, T. (2009). The importance of wine bottle closures in retail purchase decisions of consumers. Journal of Hospitality Marketing and Management, 18(4).  597-614.

Kolyesnikova, N., & Dodd, T.H. (2009). There is no such thing as a free wine tasting: The effect of a tasting fee on obligation to buy. Journal of Travel and Tourism Marketing, 26(8), 806–819.

Barber, N., Dodd, T.H., & Kolyesnikova, N. (2009). Gender differences in information search: Implications for retailing. Journal of Consumer Marketing, 26(6), 415–426.

Kolyesnikova, N., Dodd, T.H., & Wilcox, J.B. (2009). Gender as a moderator to reciprocal consumer behavior. Journal of Consumer Marketing, 26(3), 200-213.

Barber, N., Taylor, C., & Dodd, T. (2009). Twisting tradition: Consumers' behavior toward alternative closures. Journal of Food Products Marketing, 15(1), 80-103.

Barber, N., Dodd, T., & Ghiselli, R. (2008). Capturing the younger wine consumer. Journal of Wine Research, 19(2), 123-141.

Barber, N., Ismail I., & Dodd, T. H. (2008). Purchase attributes of wine consumers with low involvement. Journal of Food Products Marketing, 14(1), 69-86.

Barber, N., Donavon, J., & Dodd, T. H. (2008). Differences in tourism marketing strategies between wineries based on size or location. Journal of Travel and Tourism Marketing, 25(1), 43-57.

Barber, N., & Dodd, T. H. (2008). An analysis of U.S. direct wine shipment laws. Enometrica. 1(1), 69-83.

Barber, N. Almanza, B., & Dodd, T. H. (2008). Relationship of wine consumers' self-confidence, product involvement, and packaging cues. Journal of Food Service Business Research, 11(1), 45-65.

Taylor, D. C., Dodd, T. H., & Barber, N. (2008). Impact of wine education on developing knowledge and preferences: An exploratory study. Journal of Wine Research, 19(3), 193-207.

Kolyesnikova, N., Dodd, T.H., & Duhan, D.F. (2008). Consumer attitudes towards local wines in an emerging region: A segmentation approach. International Journal of Wine Business Research, 20(4), 321 – 334.

Barber, N., Meagher, M., & Kolyesnikova, N. (2008). A new twist on tradition: Selling the experience to United States wine consumers. Journal of Culinary Science and Technology, 6(4), 325-342.

Wilcox, J.B., Laverie, D.A., Kolyesnikova, N., Duhan, D.F., & Dodd, T.H. (2008). Facets of brand equity and brand survival: A longitudinal examination. International Journal of Wine Business Research, 20(3), 202-214.

Kolyesnikova, N., & Dodd, T.H. (2008). Effects of winery visitor groups size on gratitude and obligation. Journal of Travel Research, 47(1), 104-112.

Kolyesnikova, N., Dodd, T., & Laverie, D. A. (2007). Gratuity purchasing at wineries: An investigation of the determining factors. International Journal of Wine Business Research, 19(4), 239-256.

Dodd, T.H, Yuan, J., Adams, C., & Kolyesnikova, N. (2006). Motivations of young people for visiting wine festivals. Event Management, 10, 23-33.

Gultek, M.M., Dodd, T.H., & Guydosh, R.M. (2006). Attitudes towards wine-service training and its influence on restaurant wine sales. International Journal of Hospitality Management, 25, 432-446.

Gultek, M. Dodd, T. H., & Guydosh, R. (2005). Restaurateurs attitudes towards local wines and its influence on local wine purchases. International Journal of Wine Marketing, 17(3), 5-24.

Dodd, T. H., Gultek, M., & Guydosh, R. (2005). Restaurateurs perceptions of wine supplier attributes. Journal of Food Business Research, 7(3), 73-92.

Orth, U.R., Wolf, M., & Dodd, T.H. (2005). Dimensions of wine region equity and their impact on consumer preferences. Journal of Product and Brand Management, 14(2), 88-97.

Dodd, T.H., Laverie, D.A., Wilcox, J.G., & Duhan, D.F. (2005). Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing. Journal of Hospitality and Tourism Research, 29(1), 3-19.

Dodd, T. H., & Beverland, M. (2001). Winery tourism life cycle development: A proposed model. Tourism Recreation Research, 26(2), 11-22.

Nicholson, J. D., Adams C., & Dodd, T. H. (2001). Strategic initiatives in the Argentina wine industry. International Journal of Wine Marketing, 13(2), 18-31.

Areni, C. S., Duhan, D. F., & Kiecker, P. (1999). Point-of-purchase displays, product organization, and brand purchase likelihoods. Journal of the Academy of Marketing Science, 27(4), 428 – 441.

Dodd, T. H. (1999). Attracting repeat customers to wineries. International Journal of Wine Marketing, 11(2), 18 – 28.

Dodd, T. H. (1998). Influences on search behavior of industrial tourists. Journal of Hospitality & Leisure Marketing, 5(2/3), 77 – 94.

Michaud, M., Dodd, T. H., & Segarra, E. (1998). The structure and economic impacts of the Texas vitivinicultural sector. Bulletin de l'O.I.V, 71, 284 – 305.

Michaud, M., Segarra, E., & Dodd, T. H. (1998). The marketing channels of the Texas wine and wine grape industry and their economic impact. International Journal of Wine Marketing, 9(1), 18 – 30.

Michaud, M., Segarra, E., & Dodd, T. H. (1998). From Texas vineyards to the final consumer: An economic impact analysis. Texas Journal of Agriculture and Natural Resources, 11, 31 – 40.

Dodd, T. H., & Gustafson, A. W. (1997). Product, environmental, and service attributes that influence consumer attitudes and purchases at wineries. Journal of Food Products Marketing, 4(3), 41 – 59.

Dodd, T. H., & Bigotte, V. (1997). Perceptual differences among visitor groups to wineries. Journal of Travel Research, 35(3), 46 – 51.

Dodd, T. H. (1997). Techniques to increase impulse wine purchases in a restaurant setting. Journal of Restaurant & Foodservice Marketing, 2(1), 63 – 73.

Dodd, T.H., Pinkleton, B., & Gustafson, A.W. (1996). External information source of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders. Psychology and Marketing, 13(3), 291-304.

Dodd, T. H. (1995). Opportunities and pitfalls of tourism in a developing wine industry. International Journal of Wine Marketing, 7(1), 5 – 16.

Dodd, T. H., & Morse, S. (1994). The impact of media stories concerning health issues on food product sales. Journal of Consumer Marketing11(2), 17 – 24.