Toby Brooks is the Program Director and an Associate Professor in the Master of Athletic Training Program at the Texas Tech University Health Science Center in Lubbock. A native of Golconda, Illinois, Brooks holds a BS in athletic training from Southern Illinois University Carbondale and an MA and PhD in Teaching & Teacher Education from the University of Arizona. Brooks has worked as an athletic trainer and/or strength and conditioning coach with numerous professional, collegiate, and high school athletics programs and has authored more than a dozen books and 20+ peer-reviewed articles and presentations in the field. An entrepreneur at heart, he founded and operates both NiTROHype, LLC and Performance Fasteners, LLC. He is a two-time participant in the NSF Regional iCorps competition, completed the 2019 iLaunch competition, and was a member of the 2020 cohort of the TTU Innovation Hub Accelerator Program.