Texas Tech University

The Daily Toreador

daily toreador logo

About The Daily Toreador

The Daily Toreador (formerly The University Daily), its website, dailytoreador.com, and social media operate under the College of Media & Communication. The newspaper, website and social media operate independently as an independent collegiate media free from faculty, staff or administrative control. The Daily Toreador online and print editions and social media serve the campus community with guidance from a professional media adviser.

The newsroom staff is comprised of 30 to 50 students representing all classifications and majors. Each staff member is dedicated to covering the Texas Tech campus and community in an aggressive, ethical and timely manner for web, print and social media.

men watching football

News, features and sports reporters are required to write stories for their section. Most reporters are assigned a beat or section of the campus/community to cover. Traditionally, news beats include:

  • Administration
  • Student affairs
  • Public affairs
  • Texas Tech University Health Sciences Center
  • Law school and graduate school
  • Each college within the university

To find out who covers your area or college, call 806-742-3393.

Editorial board members manage the staff and direct daily content for the newspaper, website and social media. Tech students create all stories, editorials, photographs, videos, slideshows and graphics. Neither the media advisers nor any other Texas Tech employee dictate the content of the newspaper, website or social media. Responsibility for the editorial content of the online and print products resides solely with the student editors.

The Daily Toreador's Opinions page serves as a forum for the Tech community to voice opinions and viewpoints about current events and issues. The student editorial board is responsible for writing editorials about campus, local, national and international issues.

The Daily Toreador has columnists whose work appears regularly on the Opinions page. Guest columns and letters to the editor also are accepted. Columns, letters and editorial cartoons represent the opinions of their authors/creators and are not necessarily representative of the opinions of the editorial board, Texas Tech University, its employees, its student body or the Texas Tech University Board of Regents.

student interviewing older gentleman

The website also serves as a forum for opinions and viewpoints. Readers may go online and voice their perspectives about various topics of interest. Comments are reviewed by the digital content manager, a student, and may be deleted if found to be libelous or inflammatory.

Getting coverage in The Daily Toreador

The award-winning Daily Toreador strives to provide the broadest possible coverage of the Texas Tech community. Have something you'd like to share with the Texas Tech community? Send a news release or contact us.

Whenever possible, please provide advance notice (at least two or three days) of planned campus events.

Letters to the Editor and Guest Columns

Letters to the editor are accepted for publication on the Opinions page. To be considered for publication, letters must:

  • Be signed. Anonymous letters will not be accepted for publication.
  • Be no longer than 250 words.
  • Include the author's name, signature, address and phone number (phone number and address are needed for verification only; this information will not be published).
  • Include information pertaining to author's university affiliation (classification, major, organization, etc.).
  • The editor reserves the right to edit letters for clarity and Associated Press Style.

Letters may be dropped off at the newsroom, Room 182, Media & Communication Rotunda; sent via e-mail; or submitted through www.dailytoreador.com. Guest columns also are welcome and may be submitted to the opinions editor.

News/Photo Tips

Know of something interesting going on at Texas Tech that you think others might want or need to know about? Contact us:
806-742-3393 (newsroom) or dailytoreador@ttu.edu.


Promote your business, event or organization by advertising in The Daily Toreador print and digital editions. Call Dawn Zuerker, advertising sales manager, at 806-742-3384.


Toreador Media