Section II | Community Relations & Community Education
Nature of the Job
The main goal of community relations personnel is to promote the company or organization being represented locally, regionally, and sometimes on a national scale. Community relations specialists may do many different kinds of things depending upon the particular needs of the employer, but these jobs always involve a lot of interaction with community groups and with the media. Basic job requirements are good interpersonal skills, organizational abilities, public speaking, and writing/computer skills. The ability to develop and maintain a web site is now a component of many job descriptions.
Community relations jobs may require any or all of the following: developing public education and outreach programs, travel, public speaking, writing news releases, writing/editing newsletters and reports, developing presentations for various departments within the organization, and organizing special events. Within very large corporate or government settings, community relations positions may be divided into specialty areas. These include jobs focusing on speech writing, public speaking, research, media relations specialists, and information officers who answer questions from the public and press and handle customer concerns.
Where You Might Work
All major corporations, hospitals, educational institutions, retail businesses, utilities, and many divisions of local, state, and federal government, and other entities, such as nonprofit organizations and sports teams, employ community relations personnel. There are many job opportunities in a wide range of settings.
Suggested Areas for Minor/Collateral:
- Communication Studies, Public Relations
Suggested Internship Sites for HDFS 4314:
- Covenant Hospital Guest Services
- TTU College of Human Sciences External Relations
- University Medical Center Community Relations
Sample Job Descriptions/Ads
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