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Media and Communication in London

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Terms, Dates & Field of Study


Term: Maymester

Start Date: May 16, 2021

End Date: May 29, 2021

Deadline: March 1, 2021


Field of Study

  • Advertising
  • Brand Strategy

Program Term(s): Maymester

Budget Sheets :

Location(s), Eligibility Requirements


Location(s)

  • London, United Kingdom

Minimum GPA: 2.5


Minimum Classification

  • Sophomore

Faculty Leader

  • Lisa Low
  • Michael Zahn

Additional Requirements

  • Students must be enrolled in BOTH courses.

Additional Details


Program Type: TTU Faculty-Led


Housing Options

  • Hotel/Hostel

Study Abroad Advisors

  • Emma Smith

Scholarship Available: Study Abroad Competitive Scholarship

Program Overview

Applications open October 1st, 2020!

This study abroad program provides students two courses (6 hours credit total) focusing on social media brand strategy and integrated communications in London, UK. The program plan includes student activities focusing on the London-based media and communication industry as well as London area cultural and historical attractions.

MCOM - London

COURSES OFFERED:

  • ADV 4301 Special Topics: Social Media Brand Strategy: This course provides students insight into the use of social media with a brand strategy focus. Concepts addressed will include the role of planning consistent integrated communication messaging, executing continuous engagement, monitoring activity, and metrics analysis. Students will also engage in an evaluation of the growing role of Influencer Marketing as a component of building brand recognition.  
  • PR4301 Special Topics in Public Relations: Integrated Communications, A Global Perspective: Students will learn firsthand how public relations fits into the marketing mix and the challenges and benefits of an Integrated Communications approach. Students will visit London-based PR and advertising firms and will keep a journal of activities and observations of how strategic public relations is practiced in a global context.

PROGRAM DATES

  • May 16th - May 29th, 2021 (14 days)

PROGRAM OPEN TO

  • All TTU students

ESTIMATED PROGRAM FEE:

  • TBD

PROGRAM FEE INCLUDES:

  • Lodging and some meals

  • Guided tours

  • Excursions
  • Local transportation while in London

PROGRAM FEE DOES NOT INCLUDE:

  • TTU tuition and fees
  • Airfare to/from London
  • Insurance ($2.57/day)
  • Education Abroad fee ($200)
  • Lunches and most dinners
  • Personal spending money

FOR MORE INFORMATION:

Contact: Dr. Michael Zahn
Contact: Professor Lisa Low