Texas Tech University

Conrad Lyford, Ph.D.

Professor
Consumer behavior and health economics

Email: conrad.lyford@ttu.edu

Phone: (806) 834-6881

Room Number: Agricultural Sciences 306

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Dr. Conrad Lyford

Dr. Lyford focuses on developing solutions in the often interrelated fields of agribusiness, health and development.   He has worked on a number of topics including behavioral economics, quality, health, development and marketing.  In the US, he led or participated multidisciplinary teams to develop solutions to the obesity epidemic, COVID-19 vaccination hesitancy and prevent cancer including using social media and community approaches.  In Africa, he has been more focused on agribusiness, value chain and nutrition access issues.