Texas Tech University

Barbara Hahn

U.S. South, Business and Economic, Global History, Technology

Email: Barbara.Hahn@ttu.edu

Office: 408 Humanities

Ph.D., University of North Carolina at Chapel Hill

Dr. Hahn studies and teaches southern history and global history, agriculture, the history of capitalism and the history of technology. Her first book, Making Tobacco Bright: Creating an American Commodity, 1617-1937 (Johns Hopkins University Press, 2011) examined the relationship between the tobacco industry and tobacco agriculture over three centuries. The Cotton Kings: Capitalism and Corruption in Turn-of-the-Century New York and New Orleans (with Bruce E. Baker, Newcastle University) was published in 2016 by Oxford University Press. This book investigates cotton futures trading and the regulation of new financial derivatives in the Progressive Era. She recently completed Technology in the Industrial Revolution (Cambridge University Press, 2020), which is short and intended for the undergraduate classroom.

Her research has been supported by the Harvard Business School, the Business History Conference and the Economic History Association, the National Humanities Center, The International Congress for the History of Science, Technology, and Medicine, and a Marie Curie International Incoming Fellowship to the European Union, among others.

In addition, Dr. Hahn is a member of Moving Crops and the Scales of History, a scholarly project funded by and located at the Max Planck Institute for the History of Science in Berlin.  This project uses historical agricultural cases to re-write global history, undermining teleological assumptions about the movement from local to global, from small farms to large, from the pre-modern to modern.  Learn more at:

"Moving Crops and the Scales of History"

Barbara Hahn

Select Publications

Making Tobacco Bright: Creating an American Commodity, 1617-1937

Making Tobacco Bright: Creating an American Commodity, 1617-1937 Dr. Barbara HahnIn her sweeping history of the American tobacco industry, Barbara Hahn traces the emergence of the tobacco plant's many varietal types, arguing that they are products not of nature but of economic relations and continued and intense market regulation.

Hahn focuses her study on the most popular of these varieties, Bright Flue-Cured Tobacco. First grown in the inland Piedmont along the Virginia–North Carolina border, Bright Tobacco now grows all over the world, primarily because of its unique—and easily replicated—cultivation and curing methods. Hahn traces the evolution of technologies in a variety of regulatory and cultural environments to reconstruct how Bright Tobacco became, and remains to this day, a leading commodity in the global tobacco industry.

This study asks not what effect tobacco had on the world market, but how that market shaped tobacco into types that served specific purposes and became distinguishable from one another more by technologies of production than genetics. In so doing, it explores the intersection of crossbreeding, tobacco-raising technology, changing popular demand, attempts at regulation, and sheer marketing ingenuity during the heyday of the American tobacco industry.

Combining economic theory with the history of technology, Making Tobacco Bright revises several narratives in American history, from colonial staple-crop agriculture to the origins of the tobacco industry to the rise of identity politics in the twentieth century.

Learn more at Amazon.com.

The Cotton Kings: Capitalism and Corruption in Turn-of-the-Century New York and New Orleans (co-authored with Bruce E. Baker)


The Cotton Kings relates a colorful economic drama with striking parallels to contemporary American economic debates. At the turn of the twentieth century, dishonest cotton brokers used bad information to lower prices on the futures market, impoverishing millions of farmers. To fight this corruption, a small group of brokers sought to control the price of cotton on unregulated exchanges in New York and New Orleans. They triumphed, cornering the world market in cotton and raising its price for years. However, the structural problems of self-regulation by market participants continued to threaten the cotton trade until eventually political pressure inspired federal regulation. In the form of the Cotton Futures Act of 1914, the federal government stamped out corruption on the exchanges, helping millions of farmers and textile manufacturers.

Combining a gripping narrative with the controversial argument that markets work better when placed under federal regulation,The Cotton Kings brings to light a rarely told story that speaks directly to contemporary conflicts between free markets and regulation.

Learn more at Amazon.com.

Plantation Kingdom: The American South and its Global Commodities (co-authored with Richard Follett, Sven Beckert, and Peter Coclanis)

In 1850, America's plantation economy reigned supreme. U.S. cotton dominated world markets, and American rice, sugarcane, and tobacco grew throughout a vast farming empire that stretched from Maryland to Texas. Four million enslaved African Americans toiled the fields, producing global commodities that enriched the most powerful class of slaveholders the world had ever known. But fifty years later―after emancipation demolished the plantation-labor system, Asian competition flooded world markets with cheap raw materials, and free trade eliminated protected markets―America's plantations lay in ruins.

Plantation Kingdom traces the rise and fall of America's plantation economy. Written by four renowned historians, the book demonstrates how an international capitalist system rose out of slave labor, indentured servitude, and the mass production of agricultural commodities for world markets. Vast estates continued to exist after emancipation, but tenancy and sharecropping replaced slavery's work gangs across most of the plantation world. Poverty and forced labor haunted the region well into the twentieth century.

The book explores the importance of slavery to the Old South, the astounding profitability of plantation agriculture, and the legacy of emancipation. It also examines the place of American producers in world markets and considers the impact of globalization and international competition 150 years ago. Written for scholars and students alike, Plantation Kingdom is an accessible and fascinating study.

Learn more at Amazon.com.

Technology in the Industrial RevolutionTechnology in the Industrial Revolution

Technological change is about more than inventions. This concise history places the eighteenth-century British Industrial Revolution in global context, locating its causes in government protection, global competition, and colonialism. Inventions from spinning jennies to steam engines came to define an age that culminated in the acceleration of the fashion cycle, the intensification in demand and supply of raw materials and the rise of a plantation system that would reconfigure world history in favour of British (and European) global domination. In this accessible analysis of the classic case of rapid and revolutionary technological change, Hahn takes readers from the north of England to slavery, cotton plantations, the Anglo-Indian trade and beyond - placing technological change at the center of world history.

Learn more at Amazon.com