Texas Tech University
CFR outreach programs connecting financial expertise to communities across Texas

Center for Financial Responsibility Outreach

Connecting financial knowledge to professionals and communities through education, certification, and professional development.

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KEY ProgramKnowledge Empowering You

The KEY (Knowledge Empowering You) Outreach Program utilizes Texas Tech University Personal Financial Planning students to provide educational outreach to the Lubbock community. KEY Outreach Program students have the training necessary to deliver non-biased financial education. The KEY Outreach Program partners with other organizations and groups in the community to provide presentations on the topic areas of cash, credit, coverage, college, and career.

KEY Financial CoachingOne-on-One Sessions for Your Financial Goals

KEY offers free in-person and virtual financial coaching sessions to help individuals take control of their financial lives. Sessions are available on the following topics:

  • Financial goal setting
  • Budgeting
  • Opening a bank account
  • Payday loans
  • Credit report, score, and repair

Schedule a Coaching Session

Group PresentationsFree Financial Education for Your Organization

KEY offers free financial education presentations to the Texas Tech campus and Lubbock community. Our team is happy to schedule a presentation on one or more of the following topics:

  • Financial goal setting
  • Cash flow budgeting
  • Opening a bank account
  • Savings
  • Identity theft
  • Understanding borrowing
  • Credit 101
  • Credit repair
  • Youth: 3rd-7th grade and high school

Interested in having KEY come to your organization? Contact us today.

Request a Presentation

CredentialsProfessional Development for Financial Practitioners

CFR Certification

The CFR Certification is a professional credential for financial practitioners committed to advancing their expertise and community impact. [Add program details, eligibility requirements, and application process here.]

Learn About CFR Certification

Microcredentials

CFR microcredentials offer focused, stackable learning opportunities for financial professionals looking to deepen expertise in specific areas of financial well-being. [Add available microcredential topics, format, and enrollment information here.]

Explore Microcredentials

Prior Learning Assessment (PLA)

The Prior Learning Assessment process recognizes the value of professional experience and allows practitioners to demonstrate competency for academic credit. [Add PLA eligibility criteria, process steps, and contact information here.]

Learn About Prior Learning Assessment

Our TeamMeet the KEY Staff

Jesse B. Jurgenson, Ph.D., AFC®
Director
Dr. Jurgenson is an Assistant Professor of Practice in the Texas Tech University School of Financial Planning and Director of the Charles Schwab Foundation Personal Financial Planning Clinic. With a professional background in nonprofit financial counseling, Cooperative Extension Service, and financial education, he is passionate about positively impacting the financial well-being of the Lubbock community through university outreach and engagement.

Alea Askew
CFR Coordinator

ContactGet in Touch with the KEY Team