Texas Tech University

Kristine Bono-Speicher

Tasting Room Management.

Kristine Bono-Speicher started her career in the wine industry in 2005 in the Columbia Valley of the PNW. Within the following 18 years, she led and developed four unique estate brands, Alexandria Nicole Cellars, Col Solare, Goose Ridge Estate Winery, and Tertulia Cellars, in all aspects of direct retail and hospitality. Responsibilities included managing wine club, events, marketing, operations, distribution (self and 3-tier), and general management. To further improve her ability to connect global consumers with PNW wines, she completed her Sommelier Certification through the Global Wine Program at Central Washington University in 2013. Bono has been a regular public speaker in conferences all over the PNW showcasing her ‘Power of Wow’ philosophy with her peers, judging regional wine competitions, and has sat on numerous boards, marketing committees, national cabinets.

Currently, Kristine teaches Tasting Room Management at Texas Tech University, coaches for WISE Academy, works with distribution channels to support her favorite Pacific NW brands, and leads wine tours throughout Europe and the United States for National Geographic.

With a strong belief in stewardship, leadership, and authenticity, Bono continues to be committed about sharing her passion for building world class experiences by inspired teams filled with the power of WOW for the wine industry.

Bono