Texas Tech University

Zachary P. Hohman, Ph.D.

Associate Professor
Experimental (Social)

Email: zachary.hohman@ttu.edu

Phone: (806) 834-6772

Office: 215, Lab: 207

Ph.D., 2012, Social Psychology, Claremont Graduate University

Dr. Hohman will be accpeting at least 1 PhD student for the incoming 2024-2025 class.

Hohman, Zachary

Research Interests

My research investigates the intersection of two broad domains of social psychology: 1) group processes and intergroup relations, and 2) attitudes and persuasion. Within these domains I investigate how social groups influence people's self-conception, attitudes, physiology, and biology as they relate to health behaviors. The goal of my research is to integrate basic cognitive processes into social interactive processes, societal processes, individual process, and internal processes that explain individual health behavior.

Research in my lab has a broad foci on: 1) the role that group processes and intergroup relations play in risk taking, attitude change, and persuasion; 2) the motivational role played by self-uncertainty in attitude change, group behavior, intergroup relations, and self-conception 3) influence processes within and between groups; 4) the structure of self-conception and identity in group and intergroup contexts; and 5) on physiological and biological processes related to attitude change and group processes.

Please see my lab website for more information: http://www.depts.ttu.edu/psy/sith/

Selected Publications

  1. *Kuljian, O. R., Hohman, Z. P., & Gaffney, A. M. (2023). Who are we if we do not know who our leader is? Perceptions of leaders' prototypicality affects followers self-prototypicality and uncertainty. Social Psychological and Personality Science, 14, 599-609. doi: 10.1177/19485506221111237. IF = 5.7


  1. *Kuljian, O. R., & Hohman, Z. P. (2023). Warmth, competence, and subtle dehumanization: Comparing clustering patterns of warmth and competence with animalistic and mechanistic dehumanization. British Journal of Social Psychology, 62,181-196. doi: 10.1111/bjso.12565. IF = 5.4


  1. Hohman, Z. P., *Peabody, J., & Neighbors, C. (2022). Personalized norm feedback and ambivalence. Addictive Behaviors Reports, 16, 1-5. doi: 10.1016/j.abrep.2022.100461


  1. *Le, A., *Brown, J. K., & Hohman, Z. P. (2022). Social identity processes predicting post-election 2020 ideological extremism. Analyses of Social Issues and Public Policy, 22, 1058-1071. IF = 1.5


  1. Talley, A. E., Harris, B. N., Le, T. H., & Hohman, Z. P. (2022). Aversive self-focus and alcohol consumption behavior in women with sexual identity-uncertainty: Changes in salivary cortisol stress response among those who drink-to-cope. Chronic Stress, 6, 1-10. doi: 10.1177/24705470221118308


  1. *Brown, J. K., & Hohman Z. P. (2022). Extreme Party Animals: Relationship between Identification and Extremity on Americans'. Journal of Applied Social Psychology, 52, 351-362. doi:10.1111/jasp.12863. IF = 2.5


  1. *Brown, J. K., Hohman, Z. P., Niedbala, E., & Stinnett, A. (2021). Sweating the big stuff: Arousal and stress as functions of self-uncertainty and identification. Psychophysiology, 58, 1-13. doi: 10.1111/psyp.13836. IF = 3.7


  1. Hackett, J. D., Hohman, Z. P., & Rast, D. E. III (2020). Identification with the American south and anti-Muslimism attitudes. Journal of Social Psychology, 160, 150-163. doi: 10.1080.00224545.2019.1634506. IF = 2.1


  1. Ouyang, Y., Rast, D. E., Hackett, J., & Hohman, Z. P. (2020). The American South: Explorations on southern attachments and personal values. Journal of Social Psychology, 160, 137-149. doi: 10.1080/00224545.2019.1629866. IF = 2.1


  1. Hohman, Z. P., Hudson, D., Williams, R., Harris, B. N., Alquist, J., Mitchell, D., Niedbala, E., & Price, M. (2019). The impacts of stress on economic decisions. Journal of Behavioral Economics for Policy, 3, 330-367.


  1. Harris, B. N., Hohman, Z. P., Campbell, C. M., King, K. S., Tucker, C. A., & The Garrison Institute on Aging. (2019). FAAH genotype, CRFR1 genotype, and cortisol interact to predict anxiety in an aging, rural Hispanic population. Neurobiology of Stress, 10, 1-9. doi: 10.1016/j.ynstr.2019.100154 IF = 5.0


  1. *Niedbala, E. M., & Hohman, Z. P. (2019). Retaliation against the outgroup: The role of self-uncertainty. Group Processes and Intergroup Relations, 22, 708-723. doi: 10.1177/1368430218767027. IF = 4.4


  1. *Dahl, E., *Niedbala, E. M., & Hohman, Z. P. (2019). Loving the groups that denies you first: Social identity effects of ostracism before inclusion. Personality and Social Psychology Bulletin, 45, 284-299. doi. 10.1177/0146167218784901. IF = 4.0
  2. Gaffney, A. M., Sherburne, B., Hackett, J. D., Rast, D. E. III, & Hohman, Z. P. (2019).The transformative and informative nature of elections: Representation, schism, and exit. British Journal of Social Psychology, 58, 88-104. doi: 10.1111/bjso.12279. IF = 5.4
  3. *Niedbala, E., M., Hohman, Z. P., & **Elleby, J. (2018). When I'm right you're wrong: Attitude correctness facilitates approach motivation toward opposing individuals. Social Influence, 13, 150-162. doi. 10.1080/15534510.2018.1491888. IF = 1.7


  1. Gaffney, A., Hackett, J. D., Rast, D. E. III, Hohman, Z. P., & **Jaurique, A. (2018). The state of American protest: Shared anger and populism. Analyses of Social Issues and Public Policy, 18, 11-33. doi: 10.1111/asap.12145. IF = 1.5


  1. *Niedbala, E. M., Hohman, Z. P., Harris, B. N., & **Abide, A.(2018). Taking one for the team: Physiological trajectories of painful intergroup retaliation. Physiology and Behavior, 194, 277-284. doi. 10.1016/j.physbeh.2018.06.011. IF = 2.9


  1. *Dahl, E., Tagler, M. J., & Hohman, Z. P. (2018). Gambling and the reasoned action model: Predicting past behavior, intentions, and future behavior. Journal of Gambling Studies, 34, 101-118.doi:10.1007/s10899-017-9702-6. IF = 2.4


  1. Hohman, Z. P., Keene, J. R., Harris, B. N., *Niedbala, E. M., & Berke, C. K. (2017). A Biopsychological Model of Anti-Drug PSA Processing: Developing Effective Persuasive Messages. Prevention Science, 18, 1006-1016. doi: 10.1007/s11121-017-0836-7. IF = 3.5


  1. Hohman, Z. P., Gaffney, A. M., & Hogg, M. A. (2017). Who am I if I am not like my group? Self-uncertainty and feeling peripheral in a group. Journal of Experimental Social Psychology, 72, 125-132. doi: 10.1016/j.jesp.2017.05.002 . IF = 3.5


  1. Hohman, Z. P., *Dahl, E., & **Grubbs, S.(2016). Social identity complexity and entitativity: The relationship between group characteristics and personal characteristics on group identification. Self & Identity, 15, 638-649. doi: 10.1080/15298868.2016.1185462. IF = 2.0


  1. Hohman, Z. P., Crano, W. D., & *Niedbala, E. M. (2016). Attitude ambivalence, social norms, and behavioral intentions: Developing effective antitobacco persuasive communications. Psychology of Addictive Behaviors, 30, 209-219. doi: 10.1037/adb0000126. IF = 3.4


  1. 13. Hohman, Z. P., & Hogg, M. A. (2015). Fearing the uncertain: Self-uncertainty plays a role in mortality salience. Journal of Experimental Social Psychology, 57, 31-42. doi: 1016/j.jesp.2014.11.007. IF = 3.5


  1. Hohman, Z. P., & Hogg, M. A. (2015). Mortality salience, self-esteem, and defense of the group: Mediating role of ingroup identification. Journal of Applied Social Psychology, 45, 80-89. doi:10.1111/jasp.12277. IF = 2.5


  1. De Dominicis, S., Crano, W. D., Cancelleri, U., Mosco, B., Bonnes, M., Bonaiuto, M., & Hohman, Z. P. (2014). Vested interest and environmental risk communication: Improving willingness to cope with impending disasters. Journal of Applied Social Psychology, 44, 364-374. doi: 10.1111/jasp.12229. IF = 2.5


  1. Siegel, J.T. Crano, W. D., Alvaro, E.A. Lac, A., Hackett, J.D., Hohman, Z. P. (2014). Differentiating common predictors and outcomes of marijuana initiation: A retrospective longitudinal analysis. Substance Use and Misuse, 49, 30-40. doi:10.3109/10826084.2013.817427. IF = 2.0


  1. Hohman, Z. P., Crano, W. D., Alvaro, E. A., & Siegel, J. T. (2014). Attitudinal ambivalence, friend norms, and adolescent drug use. Prevention Science, 15, 65-74. doi:10.1007/s11121-013-0368-8. IF = 3.5


  1. Alvaro, E. A., Crano, W. D., Siegel, J. T., Hohman, Z. P., Johnson, I., Nakawaki, B. (2013). Adolescent attitudes toward anti-marijuana ads, use intentions, and actual marijuana usage. Psychology of Addictive Behaviors, 27, 1027-1035. doi: 10.1037/a0031960. IF = 3.4


  1. Miller, S. M., Siegel, J. T., Hohman, Z. P., & Crano, W. D. (2013).  Factors Mediating the Association of Parent's Marijuana Use and their Adolescent Children's Subsequent Initiation. Psychology of Addictive Behaviors, 27, 848-853. doi: 10.1037/a0032201. IF = 3.4


  1. Siegel, J.T., Alvaro. E.A., Crano, W.D., Lienemann, B., Hohman, Z. P., & O'Brien, E. K. (2012). Increasing social support for depressed individuals: A cross-cultural assessment of an affect-expectancy approach. Journal of Health Communication, 17, 713-732. doi: 10.1080/10810730.2011.635775. IF = 4.4


  1. Siegel, J.T., Alvaro, E.A., Hohman, Z. P., & Mauer, D. (2011). “Can you spare an organ?” Exploring Hispanic Americans' willingness to discuss living organ donation with loved ones. Health Communication, 26, 754-764. doi:10.1080/10410236.2011.566831. IF = 3.9


  1. Hohman, Z. P., & Hogg, M. A. (2011). Fear and uncertainty in the face of death: The role of life after death in group identification. European Journal of Social Psychology, 41, 751-760. doi: 10.1002/ejsp.818. IF = 3.9


  1. Hogg, M. A., Siegel, J. T., & Hohman, Z. P. (2011). Groups can jeopardize your health: Identifying with un-healthy groups to reduce self-uncertainty. Self and Identity, 10, 326-335. doi: 10.1080/15298868.2011.558762. IF = 2.0


  1. Hohman, Z. P., Hogg, M.A., & Bligh, M. C. (2010). Identity and intergroup leadership: Asymmetrical political and national identification in response to uncertainty. Self and Identity, 9, 113-128. doi: 10.1080/15298860802605937. IF = 2.0


  1. Hogg, M. A., Hohman, Z. P., & Rivera, J. E. (2008). Why do people join groups: Three motivational accounts from social psychology. Social and Personality Psychology Compass, 2/3, 1269-1280. doi: 10.1111/j.1751-9004.2008.00099.x. IF = 4.6

(* Graduate Student, ** Undergraduate Student, IF = 2022 Impact Factor)

Teaching Activities

Graduate Courses:

  • Group Processes and Intergroup Relations
  • Attitudes and Persuasion
  • Research Methods in the Social Sciences
  • Multivariate Analysis

Undergraduate Courses:

  • Social Psychology
  • Statistics

Current and Former Graduate Students

Ashley Worley
Burch Carter
An Le
James Peabody

Ethan Dahl (Assistant Professor at University of North Dakota)
Elizabeth Niedbala (Research Scientist, Military)
Joshua Brown (Post Doc at University of Wisconsin Madiaon)
Olivia Kuljian (Assistant Professor at Eastern Oregon University)